Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headlines.
Visitors to your website just read 20% of the material you write.
Individuals only check out the very first two words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you believe you must employ a copywriter.
But then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more exposure, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have expert and tidy copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They just learn what works after they go through some experimentation, acquire some genuine information around where customers are leaving and where they’re investing the most time, and improve the copy based on the results.
If they don’t know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness effective, psychological and mental triggers that direct people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a basic and powerful book for anyone who wishes to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. It’s likewise a clear recognition of just how essential material marketing has actually become when you need to sell anything online.
The majority of people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a consumer from being uninformed about how to resolve a problem to absolutely gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s best good friend and their worst opponent all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to alter, do something about it, or merely make a various choice.
And then, you’re their friend. You offer them a service that actually works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality results in open their wallets and purchase. But the reality is that copywriting has to do with trading something even more valuable.
Something that’s practically a scarce resource.
And that’s attention.
With many options, offers, services, items, and chances, the only possible method for your readers and prospects to trust you, purchase from you, and stay devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that every time you try, your words stop working to convince anybody to purchase– other than perhaps your mother and a couple of faithful pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think of another principle in marketing that depends on strategic positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and seamless way, your prospects will not even understand they’re being persuaded.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or area of expertise depends on assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct response marketing company.
He dedicates hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online given that he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous offers for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the best person to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you a massive quantity of time. It’s the best alternative to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Since Jim Edwards worked on both– however that must just show how powerful his capability as a copy creator genuinely is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to convincing people– and, typically, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the middle!” technique. Your words should generate extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade clients to purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers utilize to explain what they wish to buy (page 104).
8 particular locations online that will show you the exact triggers inspiring your possible clients and getting them to spend their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the large amount of details Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves clues. This section reveals solutions and design templates for sales, advertisements, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, sales, and emails letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can use information to guide your choices.
But you can also use the feedback to plug into a few tested approaches for improving your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a distinct pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re all set to get back at more extensive with finding out copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?