Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your site only checked out 20% of the material you compose.
People only read the first 2 words on a line– normally, they miss the third word.
It’s numbers like this that make you believe you should employ a copywriter.
But then you learn more about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more exposure, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll avoid working with a company that does not have tidy and professional copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They just find out what works after they go through some trial and error, gain some genuine information around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their biggest “discomforts” are, and where they presently live.
Specific, dependable, and consistent “power” words that harness powerful, psychological and psychological triggers that assist people to purchase your product or services.
Which’s precisely what Copywriting Secrets, a powerful and essential book for anybody who wants to generate income using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
When it comes to motivating individuals to purchase, it’s a testimony to the power of words. It’s also a clear acknowledgement of simply how important material marketing has become when you need to offer anything online.
Most people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you want to give them access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to solve an issue to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s finest buddy and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they remember why they need to change, act, or simply make a different decision.
And after that, you’re their best friend. You provide them a solution that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. But the truth is that copywriting has to do with trading something even more valuable.
Something that’s almost a limited resource.
With numerous services, deals, services, chances, and items, the only possible way for your prospects and readers to trust you, buy from you, and remain loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “write great copy.”.
Other than that each time you try, your words fail to encourage anyone to purchase– other than perhaps your mommy and a few faithful friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote again.
Think of another principle in marketing that relies on tactical positioning, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a natural and seamless way, your prospects won’t even understand they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he knows his lane or area of competence lies in assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct action marketing firm.
He dedicates hundreds of hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online because he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal person to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can save you a huge quantity of time. It’s the perfect alternative to creating or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They might seem similar since Jim Edwards worked on both– however that should simply demonstrate how effective his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing individuals– and, often, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Your words ought to elicit extremely strong feelings from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade clients to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers use to describe what they wish to purchase (page 104).
8 particular locations online that will show you the precise triggers inspiring your potential clients and getting them to spend their cash. You can utilize this to place your own product, service, coaching, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of information Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that terrific copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “developed” using formulas– and these work no matter what you offer. This area reveals formulas and design templates for emails, sales, and advertisements letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to use 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly determining the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can use information to guide your decisions.
But you can also utilize the feedback to plug into a couple of tested methods for enhancing your advertisements, emails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct guarantee. If you don’t like it, you can ask for a refund and you don’t need to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more extensive with finding out copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?