Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headings.
Visitors to your website just read 20% of the content you write.
People only check out the first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you should hire a copywriter.
Then you discover about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more visibility, draw in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, though, and they’ll avoid working with a company that does not have clean and professional copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They only learn what works after they go through some trial and error, gain some real data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.
So if they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “pains” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, mental and psychological triggers that guide individuals to purchase your products and services.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anybody who wants to make money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging individuals to purchase, it’s a testament to the power of words. It’s also a clear recognition of just how essential content marketing has become when you require to offer anything online.
Many people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to fix a problem to totally gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them everywhere it hurts. Slowly, they remember why they require to alter, act, or simply make a different decision.
And after that, you’re their buddy. You provide them an option that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality causes open their wallets and purchase. However the fact is that copywriting has to do with trading something much more valuable.
Something that’s nearly a scarce resource.
With a lot of options, deals, opportunities, items, and services, the only possible way for your readers and prospects to trust you, purchase from you, and stay loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose terrific copy.”.
Other than that each time you attempt, your words fail to encourage anyone to purchase– other than possibly your mom and a few loyal buddies.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that relies on tactical placement, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a natural and seamless method, your prospects will not even understand they’re being convinced.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of competence depends on helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He commits numerous hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been running online given that he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the ideal person to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can conserve you a huge quantity of time. It’s the ideal alternative to producing or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might seem similar due to the fact that Jim Edwards dealt with both– but that need to simply demonstrate how effective his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, typically, you need to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to develop persuasion over time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the middle!” method. Your words need to elicit really strong emotions from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage clients to purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers utilize to describe what they wish to purchase (page 104).
8 particular places online that will reveal you the specific triggers motivating your potential customers and getting them to invest their money. You can utilize this to position your own product, service, training, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves hints. This area exposes formulas and design templates for e-mails, sales, and advertisements letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, e-mails, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
But you can likewise use the feedback to plug into a couple of tested techniques for enhancing your sales, emails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original offer. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more extensive with finding out copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?