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Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just check out headlines.

Visitors to your site just read 20% of the material you write.

Individuals just read the first two words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you think you should hire a copywriter.

Then you learn about the expenses of working with a copywriter to get more clicks:

Family Members Russell Brunson

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more visibility, bring in more leads, earn more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is excellent sales copy” (lies).

75% of visitors to a website take notice of the total quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have clean and professional copy.

Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They only discover what works after they go through some experimentation, get some real data around where clients are leaving and where they’re investing the most time, and improve the copy based on the outcomes.

If they don’t understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect clients are, what their greatest “pains” are, and where they currently live.

Particular, trustworthy, and constant “power” words that harness effective, psychological and psychological triggers that assist people to buy your products and services.

And that’s precisely what Copywriting Secrets, a basic and effective book for anybody who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.

When it comes to motivating individuals to purchase, it’s a testament to the power of words. When you need to sell anything online, it’s also a clear acknowledgement of just how important material marketing has become.

Most people hear “copywriting” and they think they’re speaking with someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you should be communicating details to your leads at a third-grade reading level.

That means you worth your prospects’ time and you want to provide access to your offer as clearly and tactically as possible.

Now, the “strategy” part of copywriting secrets comes from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a customer from being uninformed about how to resolve a problem to completely gung-ho about your option.

In my experience, copywriting is easier: It’s like being somebody’s best good friend and their worst opponent all on one page.

Consider it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Then, using words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to change, do something about it, or just make a different decision.

And then, you’re their buddy. You offer them an option that actually works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they desire is for quality leads to open their wallets and buy. However the reality is that copywriting has to do with trading something much more important.

Something that’s practically a scarce resource.

And that’s attention.

With so many services, offers, products, chances, and services, the only possible way for your prospects and readers to trust you, purchase from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can utilize a dependable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous was part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose fantastic copy.”.

Other than that each time you attempt, your words stop working to convince anybody to buy– other than maybe your mommy and a few devoted good friends.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.

Does this noise familiar?

If not, read that quote again.

Consider another concept in marketing that depends on strategic placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a seamless and natural method, your prospects won’t even realize they’re being encouraged.

Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he knows his lane or location of know-how depends on assisting entrepreneurs make profits from funnel building.

Family Members Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.

He’s the founder and owner of a direct action marketing company.

He commits hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.

He’s a very popular author who has actually been operating online because he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched multiple offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Best of all, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the best man to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can conserve you a huge quantity of time. It’s the ideal option to keeping an internal copywriter or creating copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

Because Jim Edwards worked on both– but that must just show how powerful his capability as a copy creator genuinely is, they might appear comparable.

The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, fine-tune, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to persuading people– and, frequently, you have to employ a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Family Members Russell Brunson

These tricks and insights collaborate so you can utilize the formulas to build persuasion in time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no cash in the center!” method. Your words need to generate very strong emotions from people and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).

Find out how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade consumers to buy choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words clients use to describe what they wish to purchase (page 104).

8 specific locations online that will show you the exact triggers inspiring your prospective customers and getting them to spend their cash. You can utilize this to position your own product, service, coaching, software application (page 69-71).

How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of info Jim Edwards crams in a mere book.

I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the roadway. It’s not simply that terrific copywriting leaves ideas. It’s that excellent copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This section reveals solutions and design templates for sales, advertisements, and emails letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, advertisements, and emails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy much faster. And the very best way to do that through copywriting is to use four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can use data to guide your choices.

But you can also use the feedback to plug into a few tested techniques for improving your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim also makes you a distinct pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will encourage your audience, no matter what you sell.

sales story tricks.

This is the book you want in your corner when you’re prepared to get even more in-depth with discovering copywriting secrets for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every method in Copywriting Secrets.

What I understand for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.