Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headlines.
Visitors to your site just checked out 20% of the material you compose.
People just check out the first 2 words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you believe you ought to employ a copywriter.
But then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, however, and they’ll prevent doing business with a company that does not have clean and professional copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They only discover what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re investing the most time, and improve the copy based on the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect clients are, what their greatest “discomforts” are, and where they currently live.
Specific, trustworthy, and constant “power” words that harness powerful, psychological and psychological triggers that direct people to purchase your services and products.
Which’s precisely what Copywriting Secrets, a basic and effective book for anyone who wishes to make money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring individuals to buy, it’s a testimony to the power of words. When you need to sell anything online, it’s also a clear acknowledgement of just how crucial content marketing has actually ended up being.
Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That means you value your potential customers’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to solve an issue to absolutely gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Using words, you continue to poke them all over it hurts. Slowly, they remember why they require to change, act, or just make a various choice.
And after that, you’re their best friend. You offer them a service that actually works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and buy. However the reality is that copywriting has to do with trading something even more important.
Something that’s almost a scarce resource.
And that’s attention.
With numerous solutions, offers, items, opportunities, and services, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning became part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose terrific copy.”.
Except that whenever you attempt, your words stop working to persuade anyone to buy– except possibly your mama and a few faithful friends.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, checked out that quote again.
Consider another concept in marketing that counts on strategic placement, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and smooth method, your prospects will not even realize they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he knows his lane or area of know-how depends on assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He commits hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online considering that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous deals for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the best person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can save you an enormous quantity of time. It’s the perfect option to creating or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They may appear comparable due to the fact that Jim Edwards dealt with both– however that ought to simply demonstrate how powerful his ability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to persuading people– and, frequently, you need to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the middle!” strategy. Your words need to generate really strong emotions from people and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to buy decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 specific locations online that will show you the specific triggers inspiring your potential clients and getting them to invest their money. You can use this to position your own product, service, training, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of details Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves hints. This area exposes formulas and design templates for ads, sales, and e-mails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy much faster. And the best method to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can use data to guide your choices.
But you can likewise use the feedback to plug into a couple of tested methods for improving your e-mails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim likewise makes you a distinct pledge. If you do not like it, you can request a refund and you don’t have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re all set to get even more in-depth with finding out copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?