Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your site just checked out 20% of the material you write.
Individuals only read the very first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you believe you ought to hire a copywriter.
However then you discover the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more presence, attract more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, however, and they’ll prevent doing business with a business that does not have expert and tidy copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only learn what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness effective, mental and psychological triggers that guide people to buy your services and items.
And that’s precisely what Copywriting Secrets, a basic and powerful book for anyone who wants to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
When it comes to encouraging people to buy, it’s a testimony to the power of words. It’s likewise a clear recognition of just how essential content marketing has become when you require to sell anything online.
The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you want to provide access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to fix a problem to completely gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being someone’s buddy and their worst opponent all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them everywhere it harms. Slowly, they remember why they require to alter, take action, or just make a different decision.
And after that, you’re their buddy. You provide them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will inform you that what they want is for quality leads to open their wallets and buy. But the fact is that copywriting has to do with trading something far more valuable.
Something that’s practically a limited resource.
With numerous options, deals, products, services, and opportunities, the only possible way for your prospects and readers to trust you, buy from you, and remain devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write excellent copy.”.
Except that every time you attempt, your words fail to convince anyone to buy– except possibly your mama and a couple of devoted pals.
But the book show you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Consider another idea in marketing that counts on strategic positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to take action in such a seamless and natural method, your potential customers won’t even realize they’re being encouraged.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of proficiency lies in assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes numerous hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online because he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple deals for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the right person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your offer to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the ideal alternative to creating or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Since Jim Edwards worked on both– however that need to just demonstrate how effective his capability as a copy creator genuinely is, they might seem similar.
The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to convincing individuals– and, frequently, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the middle!” technique. Your words must generate very strong emotions from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince clients to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients utilize to describe what they wish to purchase (page 104).
8 specific locations online that will reveal you the specific triggers encouraging your possible clients and getting them to invest their cash. You can utilize this to position your own item, service, training, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the large amount of information Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves clues. This area reveals formulas and templates for advertisements, emails, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.
But you can likewise utilize the feedback to plug into a few proven techniques for enhancing your sales, e-mails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim likewise makes you an unique guarantee. If you do not like it, you can request a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more thorough with discovering copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single method in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?