Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headings.
Visitors to your website just checked out 20% of the material you compose.
People just read the first 2 words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you should work with a copywriter.
Then you discover about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, though, and they’ll avoid working with a company that doesn’t have tidy and expert copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They just find out what works after they go through some trial and error, gain some real information around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the results.
If they don’t know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, psychological and emotional triggers that direct people to purchase your product or services.
And that’s exactly what Copywriting Secrets, a basic and powerful book for anyone who wants to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to encouraging people to buy, it’s a testament to the power of words. When you need to sell anything online, it’s likewise a clear acknowledgement of simply how important material marketing has actually ended up being.
Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you want to give them access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve an issue to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s best good friend and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they require to change, act, or just make a various decision.
And after that, you’re their buddy. You provide them an option that in fact works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they desire is for quality causes open their wallets and purchase. However the truth is that copywriting is about trading something even more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With a lot of services, deals, chances, services, and items, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely was part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write fantastic copy.”.
Except that whenever you try, your words fail to persuade anyone to purchase– except possibly your mom and a couple of devoted friends.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, checked out that quote again.
Consider another principle in marketing that relies on strategic positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a smooth and natural way, your prospects won’t even recognize they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of competence depends on assisting business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct action marketing firm.
He devotes numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online since he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the best man to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your offer to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the perfect option to creating or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Because Jim Edwards worked on both– but that should just demonstrate how powerful his capability as a copy creator genuinely is, they may appear similar.
The Copywriting Secrets book, on the other hand, will offer you everything you require to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, typically, you need to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words ought to elicit really strong emotions from individuals and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince consumers to buy choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients utilize to describe what they wish to purchase (page 104).
8 particular places online that will reveal you the precise triggers motivating your possible customers and getting them to spend their cash. You can use this to position your own product, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of information Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that terrific copywriting leaves clues. It’s that great copy can always be plugged in and “developed” using formulas– and these work no matter what you sell. This area reveals formulas and templates for e-mails, sales, and advertisements letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, ads, and emails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase much faster. And the very best way to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately determining the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize data to guide your choices.
However you can also utilize the feedback to plug into a couple of tested techniques for improving your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you a distinct pledge. If you don’t like it, you can request a refund and you don’t have to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will encourage your audience, no matter what you offer.
sales story tricks.
This is the book you desire in your corner when you’re prepared to get back at more in-depth with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.
What I know for sure, however, is that every time I sit down to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?