Expert Secrets” Book Written By Another “Guru” Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headings.

Visitors to your website just read 20% of the material you write.

Individuals just read the very first two words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you think you ought to employ a copywriter.

Then you learn about the expenses of employing a copywriter to get more clicks:

Expert Secrets

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more exposure, attract more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is terrific sales copy” (lies).

75% of visitors to a site take notice of the overall quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have clean and expert copy.

Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter knows what works. They only discover what works after they go through some trial and error, get some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.

If they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal clients are, what their greatest “pains” are, and where they currently live.

Specific, trustworthy, and constant “power” words that harness effective, mental and psychological triggers that guide individuals to buy your services and products.

And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wants to make money using advertisements, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it concerns inspiring people to buy. It’s likewise a clear recognition of simply how essential content marketing has ended up being when you require to offer anything online.

Most people hear “copywriting” and they think they’re speaking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting details to your leads at a third-grade reading level.

That implies you value your potential customers’ time and you want to give them access to your deal as plainly and strategically as possible.

Now, the “technique” part of copywriting tricks comes from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to solve a problem to absolutely gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s best good friend and their worst enemy all on one page.

Consider it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.

Utilizing words, you continue to poke them all over it injures. Slowly, they remember why they require to alter, act, or merely make a different choice.

And after that, you’re their friend. You offer them a solution that really works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they desire is for quality leads to open their wallets and buy. But the fact is that copywriting is about trading something much more important.

Something that’s nearly a scarce resource.

Which’s attention.

With a lot of solutions, offers, chances, products, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can use a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking lovely belonged to copywriting secrets. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

Many copywriting books try to teach you how to “write fantastic copy.”.

Except that whenever you attempt, your words stop working to encourage anyone to buy– except possibly your mother and a few loyal pals.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures.

Does this noise familiar?

If not, read that quote again.

Think about another concept in marketing that relies on tactical placement, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to take action in such a natural and smooth method, your potential customers will not even understand they’re being persuaded.

Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he knows his lane or area of know-how depends on assisting entrepreneurs make profits from funnel building.

Expert Secrets

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct response marketing company.

He commits hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts community.

He’s a very popular author who has actually been running online because he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced numerous offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Most importantly, he utilized his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the best guy to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you a massive quantity of time. It’s the ideal alternative to keeping an internal copywriter or creating copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

They might seem similar since Jim Edwards dealt with both– however that need to simply demonstrate how powerful his ability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to personalize, tweak, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to convincing people– and, frequently, you have to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Expert Secrets

These secrets and insights interact so you can use the formulas to construct persuasion with time. Some examples in the book consist of:.

The “Love me. Your words need to elicit really strong feelings from individuals and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to quickly convince customers to purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).

8 particular locations online that will reveal you the exact triggers motivating your possible clients and getting them to spend their money. You can use this to place your own product, service, training, software (page 69-71).

How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of frustrating reading about the sheer quantity of info Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that terrific copywriting leaves clues. This area exposes solutions and design templates for ads, sales, and emails letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through e-mails, ads, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to use four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can use data to guide your decisions.

But you can likewise utilize the feedback to plug into a couple of tested approaches for enhancing your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you an unique promise. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will encourage your audience, no matter what you offer.

sales story tricks.

When you’re prepared to get even more thorough with finding out copywriting tricks for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every method in Copywriting Secrets.

What I know for sure, however, is that whenever I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.