Expert Secrets Book Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headlines.

Visitors to your site only read 20% of the material you write.

People only read the first 2 words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you think you must hire a copywriter.

Then you learn about the expenses of working with a copywriter to get more clicks:

Expert Secrets Book Russell Brunson

Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, gain more presence, bring in more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).

75% of visitors to a site focus on the general quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have tidy and professional copy.

Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter understands what works. They just find out what works after they go through some experimentation, acquire some genuine data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal clients are, what their greatest “pains” are, and where they presently live.

Specific, reputable, and consistent “power” words that harness effective, psychological and emotional triggers that guide people to purchase your services and products.

And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

It’s a testimony to the power of words when it pertains to encouraging people to buy. It’s likewise a clear acknowledgement of just how important content marketing has actually ended up being when you require to offer anything online.

Most people hear “copywriting” and they believe they’re talking with someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating details to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you want to give them access to your offer as plainly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being uninformed about how to resolve a problem to absolutely gung-ho about your solution.

But, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to alter, take action, or merely make a different choice.

And after that, you’re their buddy. You use them a solution that really works, without being pushy, scammy, or salesy.

Now, many business owners will inform you that what they want is for quality causes open their wallets and buy. However the truth is that copywriting has to do with trading something far more valuable.

Something that’s nearly a limited resource.

And that’s attention.

With so many options, offers, services, chances, and products, the only possible way for your potential customers and readers to trust you, buy from you, and remain devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a reliable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking stunning was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Earn more subscribers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “write terrific copy.”.

Except that each time you try, your words stop working to persuade anybody to buy– other than perhaps your mom and a few loyal friends.

But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures.

Does this sound familiar?

If not, checked out that quote again.

Think of another concept in marketing that counts on strategic placement, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a seamless and natural way, your potential customers won’t even realize they’re being convinced.

Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he knows his lane or area of expertise depends on helping entrepreneurs make make money from funnel structure.

Expert Secrets Book Russell Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.

He’s the founder and owner of a direct response marketing company.

He dedicates hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has been operating online given that he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced several deals for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

If this isn’t the right guy to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

Which can save you an enormous amount of time. It’s the best alternative to producing or keeping an internal copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

They may seem similar because Jim Edwards dealt with both– but that should just demonstrate how powerful his ability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will provide you everything you require to personalize, tweak, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “tricks” to persuading people– and, often, you need to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Expert Secrets Book Russell Brunson

These tricks and insights collaborate so you can use the formulas to build persuasion over time. Some examples in the book include:.

The “Love me. Your words should elicit really strong emotions from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly persuade customers to make a purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words clients use to describe what they want to buy (page 104).

8 specific places online that will show you the precise triggers motivating your potential clients and getting them to spend their money. You can use this to position your own product, service, training, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of details Jim Edwards crams in a mere book.

I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves hints. It’s that fantastic copy can constantly be plugged in and “constructed” utilizing formulas– and these work no matter what you offer. This section reveals solutions and templates for ads, sales, and e-mails letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, emails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy faster. And the very best method to do that through copywriting is to use 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize data to guide your decisions.

You can also utilize the feedback to plug into a couple of proven techniques for enhancing your e-mails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim likewise makes you an unique pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will motivate your audience, no matter what you sell.

sales story tricks.

When you’re ready to get even more in-depth with learning copywriting tricks for any industry, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.

What I know for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.