Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headlines.
Visitors to your website only read 20% of the material you write.
Individuals just check out the very first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you think you need to employ a copywriter.
But then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, though, and they’ll prevent working with a business that doesn’t have tidy and expert copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They just find out what works after they go through some experimentation, get some genuine data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.
If they do not know what works, how can they help you make more sales?
All you require are:
Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect clients are, what their greatest “discomforts” are, and where they currently live.
Particular, reliable, and constant “power” words that harness effective, psychological and emotional triggers that direct people to purchase your services and products.
Which’s precisely what Copywriting Secrets, a effective and essential book for anyone who wants to make money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
It’s a testament to the power of words when it comes to motivating individuals to buy. It’s also a clear acknowledgement of just how essential material marketing has become when you require to sell anything online.
Most people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That means you worth your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to resolve a problem to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s finest buddy and their worst opponent all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they remember why they require to change, do something about it, or merely make a various decision.
And after that, you’re their best friend. You use them an option that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality causes open their wallets and buy. However the fact is that copywriting has to do with trading something far more important.
Something that’s nearly a scarce resource.
With so many services, offers, chances, items, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous belonged to copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose terrific copy.”.
Other than that every time you attempt, your words fail to encourage anyone to purchase– except perhaps your mommy and a couple of devoted buddies.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote again.
Think of another concept in marketing that depends on strategic positioning, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a smooth and natural way, your potential customers won’t even realize they’re being encouraged.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of proficiency depends on assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct action marketing company.
He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online because he initially started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Most importantly, he utilized his self-taught copywriting skills to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the right guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the ideal option to keeping an in-house copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Since Jim Edwards worked on both– however that must just demonstrate how powerful his capability as a copy creator genuinely is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, often, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to develop persuasion with time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the middle!” technique. Your words ought to elicit very strong emotions from individuals and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince consumers to buy choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers use to describe what they want to buy (page 104).
8 specific places online that will reveal you the precise triggers motivating your possible clients and getting them to invest their money. You can utilize this to place your own product, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves ideas. This area reveals solutions and design templates for sales, emails, and advertisements letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, emails, and sales letters? And the best method to do that through copywriting is to use 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize information to guide your choices.
But you can likewise use the feedback to plug into a couple of tested techniques for improving your ads, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you want on your side when you’re all set to get back at more extensive with discovering copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?