Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headlines.
Visitors to your site just checked out 20% of the material you compose.
People just check out the very first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you must employ a copywriter.
However then you discover the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more presence, bring in more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, however, and they’ll prevent working with a business that doesn’t have clean and professional copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They just find out what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
So if they don’t know what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.
Particular, trustworthy, and consistent “power” words that harness powerful, mental and emotional triggers that direct individuals to purchase your products and services.
Which’s precisely what Copywriting Secrets, a effective and basic book for anyone who wants to make money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to inspiring individuals to buy. It’s also a clear recognition of just how essential material marketing has become when you require to offer anything online.
Most people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to fix a problem to totally gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s finest pal and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Utilizing words, you continue to poke them all over it hurts. Slowly, they keep in mind why they need to alter, take action, or merely make a different choice.
And after that, you’re their buddy. You provide them an option that in fact works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality causes open their wallets and buy. However the fact is that copywriting has to do with trading something even more valuable.
Something that’s nearly a scarce resource.
With so many options, deals, services, chances, and items, the only possible method for your readers and prospects to trust you, purchase from you, and stay faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous was part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that each time you attempt, your words fail to convince anyone to purchase– other than perhaps your mom and a couple of devoted good friends.
But the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote again.
Think of another principle in marketing that depends on tactical placement, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a natural and smooth method, your prospects will not even recognize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of knowledge depends on assisting entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct response marketing company.
He devotes numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online given that he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the best man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you an enormous amount of time. It’s the perfect option to developing or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They may appear comparable because Jim Edwards worked on both– however that must simply demonstrate how powerful his capability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will give you everything you need to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing individuals– and, often, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can utilize the formulas to develop persuasion over time. Some examples in the book consist of:.
The “Love me. Your words must elicit extremely strong emotions from individuals and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage customers to buy choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers utilize to explain what they wish to purchase (page 104).
8 specific places online that will show you the precise triggers encouraging your prospective consumers and getting them to spend their cash. You can use this to place your own product, service, coaching, software (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that terrific copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you offer. This area reveals solutions and design templates for ads, sales, and e-mails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through e-mails, sales, and advertisements letters? And the best method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly determining the reality? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.
You can likewise utilize the feedback to plug into a few proven methods for enhancing your sales, advertisements, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you a distinct guarantee. If you do not like it, you can ask for a refund and you do not have to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you sell.
sales story secrets.
This is the book you desire on your side when you’re all set to get even more extensive with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.
What I understand for sure, though, is that every time I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?