Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your site just checked out 20% of the material you compose.
People only read the first 2 words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more visibility, bring in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll prevent doing business with a company that does not have expert and clean copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They only find out what works after they go through some experimentation, get some genuine data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.
So if they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Particular, trustworthy, and constant “power” words that harness effective, mental and emotional triggers that guide individuals to purchase your services and products.
And that’s exactly what Copywriting Secrets, a essential and effective book for anyone who wishes to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to inspiring people to buy. It’s also a clear acknowledgement of simply how crucial material marketing has become when you require to sell anything online.
Many people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you wish to provide access to your offer as clearly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve an issue to completely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s finest pal and their worst opponent all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they remember why they require to alter, act, or merely make a different decision.
And after that, you’re their buddy. You offer them a solution that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. But the fact is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
And that’s attention.
With many services, deals, opportunities, services, and products, the only possible way for your potential customers and readers to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning became part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write excellent copy.”.
Other than that whenever you attempt, your words fail to encourage anybody to buy– other than maybe your mother and a couple of faithful friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote again.
Consider another principle in marketing that relies on strategic placement, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a natural and seamless method, your potential customers won’t even recognize they’re being convinced.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of know-how depends on helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He dedicates numerous hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been running online because he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the right person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your deal to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can conserve you a massive amount of time. It’s the perfect option to creating or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that should just demonstrate how effective his capability as a copy developer genuinely is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you need to customize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to convincing individuals– and, typically, you need to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can utilize the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Your words ought to generate very strong feelings from people and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince clients to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients utilize to explain what they want to buy (page 104).
8 specific locations online that will reveal you the precise triggers inspiring your prospective clients and getting them to spend their cash. You can utilize this to place your own item, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves hints. This section exposes formulas and templates for e-mails, sales, and advertisements letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to use 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly determining the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
But you can likewise use the feedback to plug into a couple of proven methods for enhancing your emails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you desire in your corner when you’re all set to get back at more in-depth with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?