Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headlines.
Visitors to your site just checked out 20% of the content you compose.
People only read the very first two words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you believe you must hire a copywriter.
However then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more presence, draw in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll avoid doing business with a company that does not have tidy and professional copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only learn what works after they go through some experimentation, gain some real information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
If they do not understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.
Particular, trustworthy, and consistent “power” words that harness powerful, psychological and emotional triggers that guide people to purchase your services and items.
Which’s precisely what Copywriting Secrets, a powerful and basic book for anyone who wishes to make money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to encouraging individuals to buy. When you require to offer anything online, it’s likewise a clear recognition of simply how essential content marketing has actually ended up being.
The majority of people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you should be communicating information to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to give them access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting tricks comes from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to solve a problem to absolutely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Then, utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they require to alter, do something about it, or simply make a various choice.
And then, you’re their friend. You provide them a solution that actually works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s practically a limited resource.
And that’s attention.
With so many solutions, offers, chances, items, and services, the only possible method for your readers and prospects to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning became part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write excellent copy.”.
Other than that whenever you try, your words stop working to convince anyone to purchase– except possibly your mom and a few faithful pals.
But the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] building a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, checked out that quote again.
Consider another principle in marketing that relies on strategic placement, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to do something about it in such a natural and smooth method, your prospects will not even understand they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of competence lies in assisting business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a best-selling author who has been operating online because he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting skills to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the best person to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can conserve you a huge amount of time. It’s the perfect alternative to keeping an internal copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They may seem comparable since Jim Edwards worked on both– however that should simply demonstrate how effective his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading people– and, typically, you have to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to develop persuasion gradually. Some examples in the book include:.
The “Love me. Your words should elicit very strong emotions from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade customers to buy decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers utilize to explain what they wish to purchase (page 104).
8 particular locations online that will show you the specific triggers encouraging your potential customers and getting them to spend their cash. You can utilize this to position your own product, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that fantastic copywriting leaves clues. It’s that great copy can constantly be plugged in and “constructed” using solutions– and these work no matter what you offer. This area reveals solutions and design templates for sales, emails, and ads letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy much faster. And the very best method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.
You can likewise utilize the feedback to plug into a couple of proven techniques for improving your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a special promise. If you do not like it, you can ask for a refund and you don’t need to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more in-depth with discovering copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.
What I understand for sure, however, is that each time I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?