Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headings.
Visitors to your website only read 20% of the content you compose.
People only read the very first 2 words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you need to work with a copywriter.
Then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more exposure, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a website take note of the general quality of the copy, though, and they’ll avoid working with a company that doesn’t have clean and expert copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just learn what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the results.
If they don’t understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect clients are, what their greatest “pains” are, and where they currently live.
Specific, trustworthy, and constant “power” words that harness powerful, psychological and mental triggers that assist people to buy your product or services.
Which’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to inspiring people to buy. It’s also a clear acknowledgement of simply how important material marketing has actually ended up being when you need to sell anything online.
Most people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That means you value your potential customers’ time and you want to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a client from being unaware about how to resolve a problem to totally gung-ho about your solution.
But, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst enemy all on one page.
Think about it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Utilizing words, you continue to poke them all over it hurts. Gradually, they remember why they need to alter, do something about it, or just make a different choice.
And after that, you’re their best friend. You offer them an option that actually works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality causes open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
With many services, deals, chances, services, and products, the only possible way for your readers and prospects to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning belonged to copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write fantastic copy.”.
Except that each time you try, your words stop working to persuade anybody to buy– other than possibly your mother and a few loyal good friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote again.
Think about another idea in marketing that depends on strategic positioning, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a seamless and natural method, your prospects will not even recognize they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of competence depends on helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct action marketing company.
He dedicates hundreds of hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online given that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several deals for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting skills to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the best guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your offer to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can conserve you a huge amount of time. It’s the ideal option to creating or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They may seem comparable because Jim Edwards worked on both– however that ought to simply demonstrate how powerful his ability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing people– and, typically, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words must elicit really strong emotions from individuals and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage customers to make a purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers utilize to explain what they wish to purchase (page 104).
8 particular places online that will show you the specific triggers encouraging your possible customers and getting them to spend their cash. You can utilize this to place your own product, service, training, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of information Jim Edwards packs in a mere book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that fantastic copywriting leaves ideas. It’s that great copy can always be plugged in and “built” utilizing solutions– and these work no matter what you sell. This area reveals formulas and design templates for e-mails, ads, and sales letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, emails, and sales letters? And the finest way to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the quantity of tweaking and refining you do.
You can likewise use the feedback to plug into a couple of tested techniques for enhancing your emails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you a special guarantee. You can ask for a refund and you do not have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more extensive with learning copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.
What I understand for sure, however, is that every time I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?