Dotcom Experts – Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only check out headings.

Visitors to your site just read 20% of the material you write.

People just check out the very first 2 words on a line– generally, they miss the 3rd word.

It’s numbers like this that make you think you must employ a copywriter.

Then you learn about the costs of employing a copywriter to get more clicks:

Dotcom Experts - Russell Brunson

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, get more exposure, bring in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a site take note of the total quality of the copy, though, and they’ll prevent doing business with a business that does not have expert and tidy copy.

Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They just learn what works after they go through some experimentation, gain some genuine data around where consumers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.

So if they do not understand what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy solutions that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.

Specific, reliable, and constant “power” words that harness powerful, mental and psychological triggers that direct individuals to purchase your services and products.

And that’s precisely what Copywriting Secrets, a basic and powerful book for anybody who wishes to earn money using ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating people to purchase, it’s a testament to the power of words. It’s also a clear acknowledgement of just how important content marketing has become when you require to sell anything online.

Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating info to your leads at a third-grade reading level.

That implies you worth your potential customers’ time and you wish to give them access to your deal as plainly and strategically as possible.

Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to resolve an issue to totally gung-ho about your service.

In my experience, copywriting is easier: It’s like being somebody’s finest pal and their worst opponent all on one page.

Think of it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.

Utilizing words, you continue to poke them all over it hurts. Gradually, they remember why they need to alter, do something about it, or just make a various choice.

And then, you’re their best friend. You provide them a service that actually works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. The truth is that copywriting is about trading something far more important.

Something that’s almost a scarce resource.

And that’s attention.

With so many services, offers, services, chances, and items, the only possible way for your readers and potential customers to trust you, buy from you, and stay loyal to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can use a dependable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking gorgeous belonged to copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “compose excellent copy.”.

Other than that each time you try, your words stop working to convince anyone to buy– except possibly your mommy and a few devoted pals.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to come and live in.”.

Does this sound familiar?

If not, read that quote again.

Think about another idea in marketing that counts on strategic positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a smooth and natural way, your prospects won’t even realize they’re being persuaded.

Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he understands his lane or area of proficiency lies in assisting business owners make profits from funnel structure.

Dotcom Experts - Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.

He’s the creator and owner of a direct action marketing company.

He devotes hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts community.

He’s a very popular author who has been operating online because he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced multiple offers for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Best of all, he used his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

If this isn’t the best person to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can conserve you a huge quantity of time. It’s the best alternative to keeping an in-house copywriter or creating copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

They might seem similar because Jim Edwards worked on both– but that need to just show how effective his capability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, fine-tune, and best conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to convincing individuals– and, often, you need to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Dotcom Experts - Russell Brunson

These tricks and insights work together so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.

The “Love me. Hate me. There’s no money in the middle!” method. Your words need to elicit very strong feelings from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade consumers to purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words consumers utilize to explain what they want to buy (page 104).

8 particular locations online that will show you the precise triggers motivating your prospective consumers and getting them to invest their cash. You can utilize this to position your own product, service, training, software application (page 69-71).

How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your customers and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

It gets sort of overwhelming reading about the large amount of information Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the roadway. It’s not simply that fantastic copywriting leaves ideas. It’s that terrific copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This section exposes solutions and design templates for advertisements, e-mails, and sales letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through e-mails, sales, and ads letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to utilize four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize information to assist your decisions.

You can likewise use the feedback to plug into a couple of tested techniques for enhancing your e-mails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Nevertheless, Jim likewise makes you an unique pledge. If you do not like it, you can request for a refund and you don’t have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will inspire your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more thorough with finding out copywriting secrets for any industry, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.

What I know for sure, though, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.