Dot Secrets Russell Brunson Summary

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just read headings.

Visitors to your website just checked out 20% of the content you compose.

Individuals just check out the very first 2 words on a line– normally, they miss out on the third word.

It’s numbers like this that make you believe you should hire a copywriter.

However then you learn about the costs of employing a copywriter to get more clicks:

Dot Secrets Russell Brunson Summary

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more presence, attract more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is great sales copy” (lies).

75% of visitors to a website take note of the total quality of the copy, however, and they’ll avoid working with a business that does not have expert and tidy copy.

Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter knows what works. They just discover what works after they go through some trial and error, get some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.

So if they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect clients are, what their greatest “discomforts” are, and where they presently live.

Particular, dependable, and consistent “power” words that harness powerful, psychological and mental triggers that guide people to purchase your products and services.

And that’s exactly what Copywriting Secrets, a basic and effective book for anybody who wishes to generate income utilizing ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging individuals to buy, it’s a testament to the power of words. It’s also a clear acknowledgement of simply how essential material marketing has actually become when you need to sell anything online.

Most people hear “copywriting” and they believe they’re talking with someone who practices copyright law.

But copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be interacting info to your leads at a third-grade reading level.

That suggests you worth your prospects’ time and you want to provide access to your offer as plainly and tactically as possible.

Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to fix a problem to totally gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.

Consider it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start off explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it hurts. Slowly, they remember why they need to alter, act, or just make a various decision.

And then, you’re their best friend. You use them a service that in fact works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and buy. But the truth is that copywriting has to do with trading something far more valuable.

Something that’s nearly a scarce resource.

Which’s attention.

With many services, offers, chances, products, and services, the only possible way for your prospects and readers to trust you, purchase from you, and stay faithful to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everyone can use a trustworthy method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking lovely belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Make more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose excellent copy.”.

Other than that whenever you try, your words stop working to encourage anyone to buy– except maybe your mother and a few faithful good friends.

The book shares with you the biggest secret about copywriting (and it does not matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to come and live in.”.

Does this sound familiar?

If not, checked out that quote once again.

Think of another concept in marketing that counts on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a natural and seamless way, your potential customers will not even recognize they’re being convinced.

Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he understands his lane or area of knowledge lies in assisting business owners make make money from funnel structure.

Dot Secrets Russell Brunson Summary

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.

He’s the creator and owner of a direct action marketing firm.

He dedicates hundreds of hours every year to coaching individually company owner in the Funnel Scripts community.

He’s a very popular author who has actually been running online considering that he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced numerous offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.

Best of all, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the right man to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

And that can save you a huge amount of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.

A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

They might seem similar because Jim Edwards dealt with both– but that must just demonstrate how effective his capability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, fine-tune, and ideal conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to persuading individuals– and, frequently, you have to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Dot Secrets Russell Brunson Summary

These insights and secrets interact so you can utilize the formulas to develop persuasion over time. Some examples in the book consist of:.

The “Love me. Your words should elicit extremely strong feelings from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage customers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words consumers use to describe what they want to buy (page 104).

8 specific locations online that will reveal you the exact triggers encouraging your potential customers and getting them to spend their cash. You can use this to place your own item, service, training, software application (page 69-71).

How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of info Jim Edwards packs in a simple book.

So I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that terrific copywriting leaves clues. This section exposes formulas and design templates for emails, advertisements, and sales letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, e-mails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy much faster. And the very best way to do that through copywriting is to use four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use information to assist your decisions.

However you can likewise use the feedback to plug into a couple of tested approaches for improving your ads, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim also makes you a distinct pledge. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will inspire your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more extensive with discovering copywriting secrets for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.

What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.