Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your site just checked out 20% of the material you write.
People only check out the first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you should work with a copywriter.
Then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more exposure, draw in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, however, and they’ll avoid working with a business that doesn’t have expert and clean copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some experimentation, get some real data around where clients are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
So if they don’t know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal consumers are, what their biggest “pains” are, and where they currently live.
Specific, reliable, and consistent “power” words that harness effective, mental and psychological triggers that direct individuals to purchase your product or services.
And that’s exactly what Copywriting Secrets, a essential and effective book for anybody who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it comes to motivating people to purchase. It’s likewise a clear acknowledgement of simply how important material marketing has actually ended up being when you require to offer anything online.
Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to absolutely gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s finest good friend and their worst enemy all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they remember why they require to alter, take action, or merely make a different choice.
And after that, you’re their friend. You offer them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality leads to open their wallets and buy. However the fact is that copywriting has to do with trading something far more valuable.
Something that’s almost a limited resource.
And that’s attention.
With numerous services, offers, chances, services, and items, the only possible way for your potential customers and readers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “write fantastic copy.”.
Other than that every time you try, your words stop working to encourage anybody to purchase– except maybe your mom and a few loyal friends.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this sound familiar?
If not, checked out that quote once again.
Think of another concept in marketing that relies on tactical placement, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a natural and smooth way, your potential customers will not even understand they’re being convinced.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of know-how lies in assisting entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online given that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous deals for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the ideal man to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your deal to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can conserve you a huge amount of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– however that must just show how effective his ability as a copy creator truly is, they may appear similar.
The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing individuals– and, often, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the middle!” technique. Your words must elicit very strong emotions from people and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade customers to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers use to explain what they wish to purchase (page 104).
8 particular places online that will reveal you the precise triggers encouraging your prospective consumers and getting them to invest their money. You can use this to place your own product, service, training, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the large quantity of information Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves hints. This section reveals formulas and design templates for sales, e-mails, and ads letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, sales, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to use four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use data to assist your choices.
You can likewise use the feedback to plug into a few tested methods for enhancing your ads, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you an unique pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more in-depth with finding out copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?