Digital Branding Strategy Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headlines.

Visitors to your site only checked out 20% of the content you write.

Individuals just read the first two words on a line– generally, they miss the third word.

It’s numbers like this that make you believe you ought to work with a copywriter.

Then you learn about the costs of hiring a copywriter to get more clicks:

Digital Branding Strategy Russell Brunson

Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more presence, draw in more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll avoid working with a business that doesn’t have clean and professional copy.

Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter understands what works. They just discover what works after they go through some experimentation, gain some real information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.

If they don’t understand what works, how can they help you make more sales?

It’s “simple.”

All you require are:

Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal customers are, what their greatest “discomforts” are, and where they currently live.

Particular, trustworthy, and consistent “power” words that harness powerful, mental and emotional triggers that direct people to buy your services and products.

And that’s precisely what Copywriting Secrets, a powerful and essential book for anyone who wishes to make money using advertisements, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

When it comes to inspiring people to purchase, it’s a testament to the power of words. When you need to offer anything online, it’s likewise a clear acknowledgement of just how crucial material marketing has ended up being.

The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.

That implies you worth your potential customers’ time and you want to give them access to your offer as clearly and tactically as possible.

Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to resolve a problem to absolutely gung-ho about your option.

In my experience, copywriting is simpler: It’s like being somebody’s finest friend and their worst opponent all on one page.

Consider it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.

Utilizing words, you continue to poke them all over it injures. Gradually, they remember why they need to change, do something about it, or merely make a different decision.

And then, you’re their friend. You offer them a solution that actually works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will tell you that what they want is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.

Something that’s practically a limited resource.

Which’s attention.

With many solutions, offers, services, opportunities, and items, the only possible method for your prospects and readers to trust you, buy from you, and remain devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a dependable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking beautiful became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “compose excellent copy.”.

Other than that whenever you try, your words fail to persuade anyone to purchase– except maybe your mommy and a few faithful buddies.

The book shares with you the greatest secret about copywriting (and it does not matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to live and come in.”.

Does this noise familiar?

If not, read that quote again.

Think about another idea in marketing that depends on tactical positioning, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a seamless and natural method, your prospects won’t even recognize they’re being convinced.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is sensible– he knows his lane or area of knowledge lies in assisting entrepreneurs make make money from funnel structure.

Digital Branding Strategy Russell Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct response marketing firm.

He commits numerous hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a very popular author who has actually been operating online considering that he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released multiple deals for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.

Best of all, he used his self-taught copywriting skills to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

If this isn’t the ideal guy to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

And that can conserve you an enormous quantity of time. It’s the ideal option to keeping an in-house copywriter or creating copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Due to the fact that Jim Edwards worked on both– but that need to simply show how effective his ability as a copy creator genuinely is, they might appear comparable.

The Copywriting Secrets book, on the other hand, will give you whatever you need to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to convincing individuals– and, frequently, you need to use a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Digital Branding Strategy Russell Brunson

These insights and tricks work together so you can utilize the formulas to build persuasion with time. Some examples in the book consist of:.

The “Love me. Your words should elicit extremely strong emotions from individuals and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade consumers to buy decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words customers utilize to explain what they want to purchase (page 104).

8 specific locations online that will show you the precise triggers motivating your potential consumers and getting them to spend their money. You can utilize this to place your own product, service, training, software (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the large amount of info Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you must expect in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the road. It’s not simply that fantastic copywriting leaves hints. It’s that fantastic copy can always be plugged in and “developed” utilizing solutions– and these work no matter what you offer. This section reveals formulas and templates for advertisements, e-mails, and sales letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through advertisements, sales, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy faster. And the very best way to do that through copywriting is to utilize 4 standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use information to direct your choices.

You can also use the feedback to plug into a couple of tested methods for enhancing your sales, advertisements, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim likewise makes you an unique promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will inspire your audience, no matter what you offer.

sales story secrets.

This is the book you desire on your side when you’re ready to get even more in-depth with learning copywriting tricks for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.