Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your website just checked out 20% of the material you write.
Individuals just check out the very first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
Then you discover about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, though, and they’ll prevent doing business with a business that does not have clean and expert copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They just discover what works after they go through some experimentation, gain some genuine data around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.
If they don’t know what works, how can they help you make more sales?
All you require are:
Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they currently live.
Specific, reliable, and consistent “power” words that harness effective, mental and emotional triggers that assist individuals to purchase your services and products.
And that’s exactly what Copywriting Secrets, a powerful and basic book for anyone who wants to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to encouraging individuals to buy. When you require to sell anything online, it’s likewise a clear acknowledgement of simply how crucial material marketing has ended up being.
Most people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to resolve an issue to completely gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Utilizing words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they require to alter, take action, or merely make a different decision.
And then, you’re their friend. You use them an option that actually works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality results in open their wallets and purchase. But the reality is that copywriting is about trading something even more valuable.
Something that’s almost a limited resource.
And that’s attention.
With many solutions, offers, products, opportunities, and services, the only possible method for your potential customers and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “write great copy.”.
Other than that every time you attempt, your words stop working to persuade anybody to purchase– other than possibly your mama and a few loyal good friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote once again.
Consider another idea in marketing that relies on strategic positioning, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a seamless and natural way, your prospects won’t even recognize they’re being encouraged.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or area of expertise depends on helping business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a very popular author who has been operating online since he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple deals for his own items and those of others using sales letters that have created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the ideal person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your deal to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can save you an enormous quantity of time. It’s the best alternative to developing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might seem similar due to the fact that Jim Edwards worked on both– but that must simply demonstrate how powerful his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to persuading people– and, often, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words must generate very strong emotions from individuals and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince customers to make a purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to explain what they wish to purchase (page 104).
8 particular locations online that will reveal you the specific triggers motivating your prospective customers and getting them to spend their money. You can utilize this to position your own product, service, training, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves ideas. This area exposes formulas and design templates for sales, advertisements, and emails letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the best way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can use information to guide your choices.
You can also utilize the feedback to plug into a couple of proven approaches for enhancing your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you a distinct promise. If you don’t like it, you can request for a refund and you don’t need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more in-depth with finding out copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?