Deb Owen, Big League Copywriting And Creator Of The Market Authority Book Formula

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headings.

Visitors to your website only checked out 20% of the content you write.

People just check out the first two words on a line– normally, they miss out on the third word.

It’s numbers like this that make you believe you should work with a copywriter.

However then you find out about the costs of employing a copywriter to get more clicks:

Deb Owen, Big League Copywriting And Creator Of The Market Authority Book Formula

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more exposure, draw in more leads, make more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is terrific sales copy” (lies).

75% of visitors to a website focus on the overall quality of the copy, though, and they’ll prevent working with a company that does not have clean and expert copy.

Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter knows what works. They only learn what works after they go through some experimentation, gain some real information around where customers are leaving and where they’re spending the most time, and refine the copy based upon the outcomes.

So if they don’t know what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy solutions that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect consumers are, what their greatest “pains” are, and where they presently live.

Specific, reliable, and consistent “power” words that harness effective, psychological and emotional triggers that direct individuals to purchase your product or services.

Which’s precisely what Copywriting Secrets, a basic and powerful book for anyone who wants to earn money using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to buy, it’s a testament to the power of words. It’s also a clear acknowledgement of simply how important material marketing has actually ended up being when you require to sell anything online.

Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

However copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be communicating information to your leads at a third-grade reading level.

That implies you worth your potential customers’ time and you want to provide access to your offer as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to totally gung-ho about your service.

But, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.

Utilizing words, you continue to poke them all over it harms. Gradually, they remember why they require to change, do something about it, or merely make a various decision.

And after that, you’re their friend. You offer them a service that really works, without being aggressive, scammy, or salesy.

Now, numerous business owners will tell you that what they want is for quality results in open their wallets and buy. The reality is that copywriting is about trading something far more important.

Something that’s nearly a scarce resource.

Which’s attention.

With a lot of services, deals, services, products, and opportunities, the only possible method for your readers and prospects to trust you, purchase from you, and remain devoted to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking gorgeous was part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write excellent copy.”.

Except that whenever you try, your words stop working to convince anyone to purchase– except maybe your mama and a few loyal buddies.

The book shares with you the greatest secret about copywriting (and it does not matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in certain structures.

Does this noise familiar?

If not, read that quote once again.

Consider another idea in marketing that relies on strategic positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a natural and seamless way, your potential customers won’t even understand they’re being encouraged.

Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he knows his lane or location of know-how depends on helping business owners make profits from funnel structure.

Deb Owen, Big League Copywriting And Creator Of The Market Authority Book Formula

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct reaction marketing firm.

He devotes numerous hours every year to coaching individually company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online given that he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released multiple deals for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the best person to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you a huge quantity of time. It’s the ideal option to developing or keeping an in-house copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Since Jim Edwards worked on both– however that ought to just show how effective his ability as a copy creator genuinely is, they may seem similar.

The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to convincing people– and, often, you need to use a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Deb Owen, Big League Copywriting And Creator Of The Market Authority Book Formula

These tricks and insights work together so you can utilize the formulas to build persuasion with time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no cash in the center!” strategy. Your words need to generate extremely strong feelings from individuals and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately convince consumers to make a purchase choice, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words customers use to describe what they want to buy (page 104).

8 specific places online that will reveal you the precise triggers encouraging your possible customers and getting them to spend their cash. You can use this to place your own item, service, training, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

It gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not just that excellent copywriting leaves clues. It’s that terrific copy can always be plugged in and “constructed” using solutions– and these work no matter what you offer. This section reveals solutions and design templates for advertisements, e-mails, and sales letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, e-mails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use data to direct your choices.

You can likewise utilize the feedback to plug into a few proven techniques for enhancing your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you a special promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will motivate your audience, no matter what you offer.

sales story tricks.

When you’re prepared to get even more extensive with finding out copywriting secrets for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.

What I know for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.