Dan Lok Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headlines.

Visitors to your website only checked out 20% of the content you compose.

People just check out the very first two words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you believe you should employ a copywriter.

Then you discover about the costs of hiring a copywriter to get more clicks:

Dan Lok Russell Brunson

Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, gain more presence, draw in more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually require to make sales is terrific sales copy” (lies).

75% of visitors to a website take note of the overall quality of the copy, though, and they’ll prevent doing business with a company that does not have professional and clean copy.

Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They just find out what works after they go through some trial and error, gain some genuine data around where customers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.

So if they don’t know what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.

Particular, trustworthy, and constant “power” words that harness powerful, psychological and psychological triggers that guide people to purchase your services and products.

And that’s precisely what Copywriting Secrets, a basic and effective book for anybody who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can use Copywriting Secrets.

When it comes to inspiring people to buy, it’s a testament to the power of words. It’s likewise a clear acknowledgement of just how essential content marketing has ended up being when you need to offer anything online.

The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.

That suggests you value your potential customers’ time and you want to provide access to your deal as clearly and strategically as possible.

Now, the “method” part of copywriting tricks comes from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to solve a problem to completely gung-ho about your option.

In my experience, copywriting is easier: It’s like being somebody’s finest friend and their worst opponent all on one page.

Think of it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start off describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.

Using words, you continue to poke them everywhere it injures. Slowly, they remember why they require to alter, do something about it, or simply make a different choice.

And then, you’re their best friend. You offer them an option that really works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more valuable.

Something that’s practically a scarce resource.

Which’s attention.

With many services, offers, products, opportunities, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a reliable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking stunning was part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

Many copywriting books try to teach you how to “compose great copy.”.

Except that every time you attempt, your words stop working to encourage anybody to buy– except maybe your mama and a few loyal good friends.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] building a little city of desire for your individual to live and come in.”.

Does this noise familiar?

If not, read that quote once again.

Consider another principle in marketing that relies on tactical placement, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a natural and seamless way, your potential customers won’t even realize they’re being persuaded.

Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he knows his lane or area of proficiency lies in helping entrepreneurs make make money from funnel building.

Dan Lok Russell Brunson

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct reaction marketing company.

He commits hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been running online considering that he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several deals for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Most importantly, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the right man to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your deal to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

And that can save you a massive quantity of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.

A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Because Jim Edwards worked on both– but that should just demonstrate how powerful his ability as a copy creator truly is, they may seem comparable.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “secrets” to persuading people– and, typically, you have to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Dan Lok Russell Brunson

These insights and tricks work together so you can use the formulas to construct persuasion in time. Some examples in the book consist of:.

The “Love me. Your words should elicit very strong feelings from people and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly convince clients to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they wish to purchase (page 104).

8 particular places online that will show you the specific triggers encouraging your potential clients and getting them to invest their money. You can use this to position your own item, service, training, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the roadway. It’s not just that fantastic copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “constructed” using formulas– and these work no matter what you sell. This section exposes formulas and design templates for sales, ads, and e-mails letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, emails, and ads letters? And the finest method to do that through copywriting is to utilize four standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while privately determining the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.

But you can likewise use the feedback to plug into a few proven approaches for improving your sales, advertisements, and emails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim also makes you a special promise. If you don’t like it, you can request for a refund and you don’t have to send the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you offer.

sales story secrets.

This is the book you desire in your corner when you’re all set to get even more extensive with discovering copywriting secrets for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single strategy in Copywriting Secrets.

What I know for sure, however, is that every time I sit down to write any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.