Dan Kennedy Copywriting Book

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headlines.

Visitors to your site only checked out 20% of the material you write.

People just check out the very first two words on a line– generally, they miss the 3rd word.

It’s numbers like this that make you think you ought to hire a copywriter.

Then you discover about the expenses of working with a copywriter to get more clicks:

Dan Kennedy Copywriting Book

Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more presence, bring in more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).

75% of visitors to a site focus on the overall quality of the copy, though, and they’ll avoid doing business with a business that does not have expert and clean copy.

Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They just learn what works after they go through some experimentation, get some real information around where clients are leaving and where they’re investing the most time, and improve the copy based upon the results.

So if they do not understand what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.

Particular, trusted, and constant “power” words that harness powerful, emotional and mental triggers that direct people to buy your services and products.

Which’s exactly what Copywriting Secrets, a basic and effective book for anyone who wants to earn money using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can use Copywriting Secrets.

It’s a testimony to the power of words when it concerns inspiring individuals to buy. When you require to sell anything online, it’s also a clear acknowledgement of just how essential material marketing has actually become.

The majority of people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.

But copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you should be communicating details to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you want to provide access to your deal as clearly and tactically as possible.

Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to resolve a problem to completely gung-ho about your option.

In my experience, copywriting is easier: It’s like being somebody’s finest buddy and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.

Utilizing words, you continue to poke them everywhere it harms. Slowly, they remember why they need to change, take action, or simply make a different decision.

And after that, you’re their buddy. You offer them an option that really works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more important.

Something that’s almost a limited resource.

Which’s attention.

With many services, deals, products, chances, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and stay loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a trusted way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking stunning belonged to copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “compose excellent copy.”.

Except that whenever you attempt, your words stop working to persuade anyone to purchase– except maybe your mommy and a couple of devoted pals.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, read that quote again.

Think about another concept in marketing that counts on strategic positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a seamless and natural way, your potential customers won’t even recognize they’re being convinced.

Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he knows his lane or location of proficiency lies in assisting business owners make make money from funnel structure.

Dan Kennedy Copywriting Book

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.

He’s the creator and owner of a direct action marketing company.

He commits numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online since he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched multiple deals for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Most importantly, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the right man to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

Which can conserve you a huge amount of time. It’s the ideal alternative to developing or keeping an internal copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

They may seem comparable because Jim Edwards dealt with both– however that need to simply demonstrate how powerful his capability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “tricks” to persuading individuals– and, typically, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Dan Kennedy Copywriting Book

These tricks and insights interact so you can utilize the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Your words need to elicit very strong feelings from individuals and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to quickly persuade customers to buy choice, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words clients use to explain what they wish to purchase (page 104).

8 specific places online that will reveal you the exact triggers motivating your possible clients and getting them to invest their cash. You can use this to place your own product, service, training, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your prospects and customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of info Jim Edwards crams in a mere book.

I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that fantastic copywriting leaves clues. This section exposes solutions and templates for sales, ads, and emails letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, emails, and advertisements letters? And the best method to do that through copywriting is to utilize four standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.

But you can likewise utilize the feedback to plug into a couple of tested methods for enhancing your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim also makes you an unique guarantee. You can ask for a refund and you do not have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will inspire your audience, no matter what you offer.

sales story secrets.

This is the book you desire on your side when you’re ready to get even more in-depth with finding out copywriting tricks for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single strategy in Copywriting Secrets.

What I understand for sure, though, is that each time I sit down to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

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