Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your website only read 20% of the content you compose.
Individuals just check out the very first two words on a line– usually, they miss the third word.
It’s numbers like this that make you believe you ought to work with a copywriter.
However then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more presence, draw in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a site pay attention to the general quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have expert and tidy copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They just learn what works after they go through some experimentation, acquire some genuine information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.
If they do not know what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal clients are, what their biggest “discomforts” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness powerful, psychological and mental triggers that guide people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a fundamental and effective book for anybody who wants to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to motivating individuals to purchase. When you need to offer anything online, it’s likewise a clear recognition of simply how essential content marketing has become.
The majority of people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That means you value your potential customers’ time and you wish to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve an issue to totally gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them everywhere it harms. Gradually, they remember why they require to alter, do something about it, or merely make a different decision.
And after that, you’re their buddy. You offer them a solution that in fact works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality leads to open their wallets and purchase. However the fact is that copywriting has to do with trading something far more valuable.
Something that’s almost a limited resource.
And that’s attention.
With so many options, deals, services, chances, and products, the only possible method for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write excellent copy.”.
Other than that whenever you attempt, your words stop working to persuade anyone to purchase– other than maybe your mother and a few loyal good friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Think about another principle in marketing that counts on tactical positioning, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a natural and seamless way, your prospects won’t even realize they’re being convinced.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of expertise depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He devotes hundreds of hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online because he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the best guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can save you a massive quantity of time. It’s the perfect option to keeping an internal copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may seem comparable because Jim Edwards dealt with both– but that must simply demonstrate how effective his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading people– and, often, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights interact so you can utilize the formulas to construct persuasion in time. Some examples in the book consist of:.
The “Love me. Your words need to generate extremely strong emotions from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince customers to buy decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers utilize to describe what they want to buy (page 104).
8 particular locations online that will reveal you the precise triggers motivating your possible consumers and getting them to spend their cash. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of info Jim Edwards crams in a simple book.
I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not simply that terrific copywriting leaves hints. It’s that terrific copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This section exposes formulas and templates for sales, ads, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, sales, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy much faster. And the very best method to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately finding out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
But you can also utilize the feedback to plug into a few tested methods for enhancing your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you want in your corner when you’re prepared to get back at more in-depth with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?