Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website only read 20% of the content you compose.
Individuals just read the very first 2 words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you believe you ought to hire a copywriter.
However then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more visibility, bring in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, though, and they’ll avoid working with a business that does not have professional and clean copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They just discover what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
If they do not know what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal clients are, what their greatest “pains” are, and where they currently live.
Particular, trustworthy, and consistent “power” words that harness effective, mental and emotional triggers that assist individuals to purchase your products and services.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wants to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring individuals to buy, it’s a testimony to the power of words. When you require to offer anything online, it’s also a clear recognition of simply how important content marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you wish to provide access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to fix an issue to totally gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to alter, do something about it, or just make a different decision.
And then, you’re their best friend. You provide them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality causes open their wallets and purchase. However the reality is that copywriting is about trading something even more valuable.
Something that’s practically a limited resource.
And that’s attention.
With many solutions, deals, services, chances, and items, the only possible method for your prospects and readers to trust you, buy from you, and stay devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely belonged to copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose terrific copy.”.
Other than that whenever you attempt, your words fail to encourage anybody to buy– except perhaps your mommy and a couple of faithful buddies.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote once again.
Think of another concept in marketing that depends on tactical placement, foundation, and the logical, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a natural and seamless method, your potential customers won’t even realize they’re being encouraged.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of expertise depends on helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He devotes numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a very popular author who has been running online considering that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several deals for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the right guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can save you a massive amount of time. It’s the ideal option to keeping an in-house copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Since Jim Edwards worked on both– but that should simply show how effective his ability as a copy creator genuinely is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, typically, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the center!” technique. Your words need to elicit extremely strong feelings from people and require them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince consumers to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients use to explain what they want to purchase (page 104).
8 specific places online that will show you the specific triggers inspiring your prospective consumers and getting them to invest their cash. You can utilize this to place your own product, service, coaching, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the large quantity of info Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not just that terrific copywriting leaves clues. It’s that terrific copy can always be plugged in and “developed” using solutions– and these work no matter what you offer. This section exposes solutions and design templates for advertisements, sales, and emails letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy much faster. And the very best method to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly determining the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
You can likewise utilize the feedback to plug into a few proven techniques for enhancing your e-mails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim likewise makes you an unique promise. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more in-depth with discovering copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?