Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headings.
Visitors to your site just checked out 20% of the content you compose.
Individuals just read the first two words on a line– typically, they miss the third word.
It’s numbers like this that make you think you need to hire a copywriter.
However then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll avoid working with a company that does not have tidy and professional copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They just discover what works after they go through some trial and error, gain some real information around where clients are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
If they do not know what works, how can they help you make more sales?
All you need are:
Copy solutions that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness powerful, emotional and mental triggers that assist individuals to buy your services and products.
Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to buy, it’s a testimony to the power of words. It’s likewise a clear recognition of just how essential material marketing has actually become when you require to sell anything online.
Most people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That means you worth your prospects’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a client from being unaware about how to solve a problem to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them all over it hurts. Slowly, they remember why they need to alter, do something about it, or just make a various decision.
And then, you’re their buddy. You offer them an option that in fact works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
With many options, offers, services, products, and opportunities, the only possible method for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose great copy.”.
Except that every time you try, your words fail to encourage anyone to purchase– except possibly your mom and a couple of devoted buddies.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote once again.
Think about another principle in marketing that relies on strategic positioning, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a smooth and natural way, your potential customers will not even realize they’re being encouraged.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of knowledge lies in assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He devotes numerous hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online considering that he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple offers for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the right man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your offer to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you a huge quantity of time. It’s the best alternative to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Since Jim Edwards worked on both– but that need to simply demonstrate how powerful his ability as a copy creator truly is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to persuading people– and, often, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” strategy. Your words must elicit very strong feelings from individuals and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage clients to purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to explain what they wish to purchase (page 104).
8 particular places online that will show you the specific triggers inspiring your prospective clients and getting them to invest their money. You can use this to place your own item, service, coaching, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of information Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not just that excellent copywriting leaves ideas. It’s that great copy can constantly be plugged in and “built” using formulas– and these work no matter what you offer. This section exposes formulas and design templates for e-mails, sales, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, sales, and ads letters? And the finest way to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can utilize data to direct your choices.
But you can also utilize the feedback to plug into a few proven techniques for enhancing your ads, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a special promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will inspire your audience, no matter what you sell.
sales story tricks.
This is the book you want in your corner when you’re all set to get back at more thorough with finding out copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?