Copywriting Secrets Book Review

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headlines.

Visitors to your website only read 20% of the content you write.

People only check out the first 2 words on a line– typically, they miss the third word.

It’s numbers like this that make you believe you must work with a copywriter.

Then you find out about the expenses of working with a copywriter to get more clicks:

Copywriting Secrets Book Review

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, get more exposure, attract more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll prevent doing business with a business that does not have expert and tidy copy.

Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They only find out what works after they go through some trial and error, gain some real data around where customers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.

If they don’t understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect consumers are, what their biggest “pains” are, and where they currently live.

Specific, trusted, and constant “power” words that harness effective, mental and psychological triggers that direct people to buy your services and items.

Which’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wants to generate income using ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.

It’s a testament to the power of words when it comes to motivating individuals to buy. It’s also a clear acknowledgement of simply how important material marketing has actually become when you require to offer anything online.

The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be communicating info to your leads at a third-grade reading level.

That implies you value your potential customers’ time and you want to provide access to your offer as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to totally gung-ho about your option.

But, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.

Then, using words, you continue to poke them all over it injures. Slowly, they remember why they require to change, take action, or just make a different choice.

And then, you’re their buddy. You use them a solution that in fact works, without being pushy, scammy, or salesy.

Now, numerous business owners will tell you that what they desire is for quality results in open their wallets and purchase. But the fact is that copywriting is about trading something even more important.

Something that’s nearly a scarce resource.

Which’s attention.

With numerous options, deals, products, chances, and services, the only possible way for your potential customers and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everybody can use a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose great copy.”.

Other than that each time you attempt, your words fail to encourage anybody to purchase– except perhaps your mama and a couple of faithful good friends.

The book shares with you the greatest secret about copywriting (and it does not matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in certain structures.

Does this noise familiar?

If not, checked out that quote again.

Consider another idea in marketing that relies on tactical positioning, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a natural and seamless method, your prospects won’t even realize they’re being persuaded.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he understands his lane or area of expertise depends on assisting entrepreneurs make profits from funnel structure.

Copywriting Secrets Book Review

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.

He’s the creator and owner of a direct action marketing company.

He devotes hundreds of hours every year to training individually company owner in the Funnel Scripts community.

He’s a best-selling author who has been running online because he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released numerous offers for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the ideal guy to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the complete review, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your offer to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

Which can save you a huge amount of time. It’s the best option to developing or keeping an internal copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

They may appear similar because Jim Edwards dealt with both– but that ought to simply show how powerful his ability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will give you everything you need to customize, modify, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “tricks” to convincing individuals– and, often, you need to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Copywriting Secrets Book Review

These insights and secrets collaborate so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.

The “Love me. Your words need to generate really strong feelings from individuals and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade clients to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers use to explain what they want to buy (page 104).

8 specific places online that will show you the exact triggers motivating your possible clients and getting them to invest their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).

How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of info Jim Edwards packs in a simple book.

I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves ideas. This section reveals solutions and templates for emails, ads, and sales letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, advertisements, and emails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while covertly finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.

You can also utilize the feedback to plug into a few proven methods for enhancing your advertisements, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you a distinct promise. If you do not like it, you can request for a refund and you don’t need to send out the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more in-depth with learning copywriting secrets for any industry, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.

What I understand for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

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