Copywriting Mark Shaw Book Cover

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headlines.

Visitors to your site just read 20% of the material you compose.

People only read the very first 2 words on a line– normally, they miss out on the third word.

It’s numbers like this that make you think you should work with a copywriter.

Then you discover about the costs of working with a copywriter to get more clicks:

Copywriting Mark Shaw Book Cover

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more exposure, attract more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is fantastic sales copy” (lies).

75% of visitors to a website take notice of the general quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have clean and expert copy.

Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter understands what works. They only discover what works after they go through some trial and error, gain some genuine information around where clients are leaving and where they’re spending the most time, and improve the copy based on the outcomes.

If they don’t understand what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.

Particular, trusted, and constant “power” words that harness powerful, mental and emotional triggers that guide people to purchase your services and items.

And that’s precisely what Copywriting Secrets, a effective and basic book for anybody who wishes to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can use Copywriting Secrets.

It’s a testimony to the power of words when it comes to inspiring individuals to buy. When you need to offer anything online, it’s also a clear acknowledgement of just how essential material marketing has ended up being.

Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.

But copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.

That indicates you value your potential customers’ time and you wish to give them access to your deal as clearly and tactically as possible.

Now, the “strategy” part of copywriting tricks originates from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to totally gung-ho about your option.

But, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.

Using words, you continue to poke them everywhere it harms. Gradually, they remember why they require to change, take action, or just make a various decision.

And then, you’re their best friend. You provide them a solution that really works, without being pushy, scammy, or salesy.

Now, many business owners will inform you that what they desire is for quality causes open their wallets and buy. The reality is that copywriting is about trading something far more valuable.

Something that’s practically a limited resource.

Which’s attention.

With many options, offers, items, services, and opportunities, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a reputable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking lovely became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “write fantastic copy.”.

Other than that whenever you attempt, your words fail to persuade anyone to purchase– except perhaps your mother and a couple of loyal good friends.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.

Does this noise familiar?

If not, checked out that quote again.

Think about another concept in marketing that depends on tactical positioning, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a natural and seamless way, your prospects won’t even realize they’re being encouraged.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he understands his lane or area of proficiency depends on assisting business owners make benefit from funnel structure.

Copywriting Mark Shaw Book Cover

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.

He’s the founder and owner of a direct action marketing firm.

He commits hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been running online since he first started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released multiple deals for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the best person to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can save you a massive amount of time. It’s the ideal option to keeping an internal copywriter or developing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

They may seem comparable since Jim Edwards worked on both– however that ought to just show how powerful his ability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will offer you everything you require to personalize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to convincing people– and, frequently, you need to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Copywriting Mark Shaw Book Cover

These secrets and insights work together so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no money in the center!” technique. Your words need to elicit extremely strong emotions from individuals and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).

Find out how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to instantly convince consumers to buy choice, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words clients utilize to describe what they wish to buy (page 104).

8 particular places online that will show you the exact triggers encouraging your possible customers and getting them to spend their money. You can utilize this to position your own item, service, training, software (page 69-71).

How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a simple book.

I’ve broken down his deliverables into five fundamental sections. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that excellent copywriting leaves hints. This section exposes solutions and design templates for ads, e-mails, and sales letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through emails, sales, and advertisements letters? And the finest method to do that through copywriting is to utilize 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately determining the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.

However you can also utilize the feedback to plug into a few tested approaches for enhancing your sales, emails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you an unique guarantee. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you sell.

sales story secrets.

This is the book you desire in your corner when you’re ready to get back at more extensive with discovering copywriting tricks for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.

What I understand for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.