Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headings.
Visitors to your site only read 20% of the content you write.
People just check out the very first two words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you need to work with a copywriter.
Then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more visibility, draw in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is great sales copy” (lies).
75% of visitors to a site take note of the general quality of the copy, however, and they’ll prevent working with a company that doesn’t have tidy and expert copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They just learn what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.
Particular, dependable, and consistent “power” words that harness effective, psychological and emotional triggers that assist people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
It’s a testimony to the power of words when it concerns inspiring people to purchase. It’s likewise a clear recognition of simply how important content marketing has become when you need to offer anything online.
Many people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to give them access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to solve an issue to absolutely gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Using words, you continue to poke them all over it harms. Gradually, they remember why they require to alter, act, or just make a different decision.
And after that, you’re their buddy. You offer them a solution that in fact works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality leads to open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With many options, offers, services, opportunities, and products, the only possible way for your readers and prospects to trust you, purchase from you, and remain devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning belonged to copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write fantastic copy.”.
Other than that each time you attempt, your words stop working to encourage anybody to buy– except maybe your mother and a few devoted good friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote again.
Think of another concept in marketing that counts on tactical positioning, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a seamless and natural way, your prospects will not even understand they’re being encouraged.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of proficiency depends on helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He commits numerous hours every year to coaching individually company owner in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online because he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple offers for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the ideal man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you a massive amount of time. It’s the ideal alternative to keeping an in-house copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Because Jim Edwards worked on both– but that need to simply show how powerful his ability as a copy creator really is, they might appear similar.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, typically, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words need to generate very strong feelings from people and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage customers to purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers use to explain what they want to buy (page 104).
8 particular places online that will reveal you the exact triggers inspiring your possible consumers and getting them to spend their cash. You can use this to position your own item, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the sheer amount of information Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves clues. This area reveals solutions and templates for ads, e-mails, and sales letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, emails, and advertisements letters? And the finest method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
However you can likewise use the feedback to plug into a couple of proven techniques for enhancing your sales, emails, and ads letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a special pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more extensive with finding out copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?