Copywriting Book Review

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headings.

Visitors to your website only read 20% of the content you compose.

Individuals only check out the very first 2 words on a line– usually, they miss the third word.

It’s numbers like this that make you think you need to work with a copywriter.

Then you discover about the expenses of hiring a copywriter to get more clicks:

Copywriting Book Review

Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, gain more visibility, attract more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).

75% of visitors to a website focus on the general quality of the copy, however, and they’ll prevent working with a company that doesn’t have clean and expert copy.

Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter knows what works. They just find out what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and improve the copy based on the outcomes.

So if they do not understand what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.

Specific, trustworthy, and consistent “power” words that harness effective, psychological and mental triggers that direct people to buy your services and items.

And that’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wishes to generate income using advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.

When it comes to motivating individuals to buy, it’s a testament to the power of words. When you need to sell anything online, it’s likewise a clear acknowledgement of just how crucial content marketing has ended up being.

The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.

That means you worth your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.

Now, the “method” part of copywriting tricks originates from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to resolve an issue to absolutely gung-ho about your solution.

However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst opponent all on one page.

Think of it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you begin describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.

Utilizing words, you continue to poke them all over it harms. Slowly, they keep in mind why they need to change, do something about it, or just make a various decision.

And then, you’re their best friend. You use them an option that in fact works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. But the reality is that copywriting is about trading something far more valuable.

Something that’s almost a scarce resource.

Which’s attention.

With a lot of options, offers, items, services, and opportunities, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everybody can use a dependable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking gorgeous became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Earn more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “compose excellent copy.”.

Other than that every time you attempt, your words stop working to convince anybody to buy– other than perhaps your mama and a few devoted good friends.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, read that quote once again.

Think of another principle in marketing that relies on strategic placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a seamless and natural way, your potential customers won’t even recognize they’re being encouraged.

Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he knows his lane or location of expertise lies in assisting business owners make profits from funnel building.

Copywriting Book Review

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct reaction marketing company.

He commits hundreds of hours every year to training individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been operating online given that he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released numerous deals for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Most importantly, he used his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

So if this isn’t the ideal guy to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can save you a huge amount of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

They may seem similar due to the fact that Jim Edwards worked on both– however that should simply show how effective his capability as a copy creator genuinely is.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to persuading people– and, frequently, you need to utilize a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Copywriting Book Review

These tricks and insights work together so you can use the formulas to develop persuasion with time. Some examples in the book consist of:.

The “Love me. Your words should elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade clients to buy decision, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words customers use to describe what they want to purchase (page 104).

8 particular places online that will reveal you the exact triggers encouraging your potential clients and getting them to invest their money. You can utilize this to place your own item, service, training, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer amount of details Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you ought to anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not just that excellent copywriting leaves clues. It’s that fantastic copy can constantly be plugged in and “built” using formulas– and these work no matter what you sell. This section reveals formulas and templates for advertisements, e-mails, and sales letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through e-mails, sales, and ads letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.

But you can likewise utilize the feedback to plug into a few tested methods for enhancing your advertisements, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you a special promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will motivate your audience, no matter what you offer.

sales story tricks.

This is the book you want in your corner when you’re prepared to get even more in-depth with finding out copywriting tricks for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single method in Copywriting Secrets.

What I understand for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

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