Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your website only read 20% of the content you write.
Individuals only read the very first two words on a line– typically, they miss out on the third word.
It’s numbers like this that make you think you ought to hire a copywriter.
However then you learn more about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, acquire more visibility, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is great sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have clean and professional copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just discover what works after they go through some experimentation, get some real information around where customers are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they do not know what works, how can they help you make more sales?
All you require are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.
Specific, trusted, and constant “power” words that harness powerful, psychological and psychological triggers that assist individuals to purchase your services and items.
And that’s precisely what Copywriting Secrets, a essential and effective book for anyone who wishes to make money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging people to buy, it’s a testimony to the power of words. It’s likewise a clear recognition of simply how essential material marketing has actually become when you require to sell anything online.
The majority of people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be interacting information to your leads at a third-grade reading level.
That means you value your potential customers’ time and you wish to give them access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to completely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.
Using words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to alter, act, or merely make a different decision.
And after that, you’re their best friend. You provide them a service that in fact works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. However the fact is that copywriting has to do with trading something much more valuable.
Something that’s practically a limited resource.
And that’s attention.
With a lot of services, offers, services, chances, and items, the only possible way for your prospects and readers to trust you, buy from you, and stay loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write excellent copy.”.
Other than that whenever you attempt, your words fail to convince anybody to purchase– other than possibly your mother and a couple of devoted buddies.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Consider another principle in marketing that relies on strategic positioning, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a seamless and natural method, your potential customers won’t even understand they’re being convinced.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of competence depends on helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct response marketing company.
He devotes numerous hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online considering that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple offers for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal man to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can save you an enormous amount of time. It’s the ideal option to developing or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Since Jim Edwards worked on both– but that ought to just demonstrate how powerful his ability as a copy developer truly is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will give you everything you need to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading individuals– and, frequently, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words ought to generate extremely strong emotions from people and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage consumers to make a purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they want to buy (page 104).
8 particular places online that will show you the precise triggers encouraging your possible customers and getting them to spend their cash. You can utilize this to place your own item, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards crams in a mere book.
I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves hints. This area exposes formulas and templates for advertisements, sales, and emails letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, e-mails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately determining the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can use information to direct your decisions.
You can also use the feedback to plug into a few tested techniques for improving your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim also makes you a special guarantee. If you do not like it, you can ask for a refund and you do not have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original offer. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more in-depth with learning copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?