Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headlines.
Visitors to your website only checked out 20% of the material you write.
Individuals only check out the very first 2 words on a line– usually, they miss the third word.
It’s numbers like this that make you think you ought to employ a copywriter.
However then you discover the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more exposure, bring in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have clean and expert copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some experimentation, get some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the results.
So if they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal customers are, what their biggest “discomforts” are, and where they currently live.
Specific, reliable, and constant “power” words that harness effective, emotional and psychological triggers that assist individuals to purchase your services and items.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anyone who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testimony to the power of words when it pertains to inspiring individuals to purchase. It’s also a clear acknowledgement of just how essential content marketing has actually ended up being when you need to sell anything online.
The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to fix an issue to absolutely gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to alter, act, or merely make a different choice.
And then, you’re their friend. You use them a solution that actually works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality causes open their wallets and purchase. But the fact is that copywriting is about trading something even more valuable.
Something that’s nearly a limited resource.
With so many solutions, offers, services, products, and chances, the only possible method for your potential customers and readers to trust you, purchase from you, and stay faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous was part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write great copy.”.
Other than that every time you try, your words fail to persuade anyone to buy– except perhaps your mommy and a couple of devoted buddies.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Consider another idea in marketing that depends on strategic placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to act in such a smooth and natural way, your prospects will not even realize they’re being persuaded.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or location of knowledge depends on assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He commits hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a very popular author who has actually been operating online because he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the right person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you a massive amount of time. It’s the ideal option to keeping an internal copywriter or producing copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Because Jim Edwards worked on both– however that should simply demonstrate how effective his capability as a copy developer genuinely is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to persuading people– and, typically, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the middle!” technique. Your words need to generate really strong emotions from individuals and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince consumers to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers use to describe what they want to buy (page 104).
8 specific locations online that will show you the specific triggers inspiring your potential customers and getting them to invest their cash. You can use this to place your own item, service, coaching, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that terrific copywriting leaves ideas. It’s that excellent copy can always be plugged in and “constructed” utilizing formulas– and these work no matter what you offer. This section reveals formulas and design templates for advertisements, sales, and e-mails letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, e-mails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy much faster. And the very best way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the quantity of tweaking and refining you do.
However you can also use the feedback to plug into a couple of proven techniques for enhancing your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct promise. You can ask for a refund and you do not have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re ready to get even more in-depth with learning copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?