Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your website only read 20% of the material you compose.
People just read the very first two words on a line– normally, they miss out on the third word.
It’s numbers like this that make you believe you need to work with a copywriter.
But then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more visibility, draw in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the total quality of the copy, though, and they’ll avoid working with a business that does not have clean and professional copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They just learn what works after they go through some trial and error, get some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they presently live.
Particular, reliable, and consistent “power” words that harness effective, psychological and psychological triggers that guide people to purchase your product or services.
And that’s precisely what Copywriting Secrets, a powerful and essential book for anyone who wishes to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it comes to inspiring individuals to buy. When you require to sell anything online, it’s likewise a clear acknowledgement of just how crucial material marketing has actually ended up being.
Most people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a client from being unaware about how to fix a problem to absolutely gung-ho about your solution.
However, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst opponent all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.
Utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to alter, do something about it, or just make a different decision.
And then, you’re their buddy. You use them an option that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality results in open their wallets and purchase. But the reality is that copywriting has to do with trading something far more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With many services, deals, services, items, and chances, the only possible way for your prospects and readers to trust you, purchase from you, and remain loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous belonged to copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose excellent copy.”.
Except that whenever you try, your words stop working to encourage anyone to purchase– other than maybe your mama and a couple of loyal pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote again.
Think about another idea in marketing that relies on tactical positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a smooth and natural method, your potential customers will not even realize they’re being convinced.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of know-how depends on assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He devotes numerous hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a very popular author who has actually been running online considering that he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the best person to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can save you an enormous quantity of time. It’s the perfect option to keeping an internal copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– however that should just show how effective his capability as a copy creator truly is, they may appear similar.
The Copywriting Secrets book, on the other hand, will provide you everything you require to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing individuals– and, frequently, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the middle!” method. Your words must elicit really strong feelings from individuals and force them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage clients to buy choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients utilize to explain what they wish to purchase (page 104).
8 particular places online that will reveal you the precise triggers inspiring your prospective consumers and getting them to invest their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves hints. This area exposes formulas and design templates for sales, e-mails, and advertisements letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, sales, and ads letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy quicker. And the best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can use information to direct your choices.
You can also utilize the feedback to plug into a couple of proven approaches for enhancing your ads, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you an unique guarantee. If you don’t like it, you can request for a refund and you don’t have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original deal. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more thorough with discovering copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?