Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your site just checked out 20% of the material you compose.
People just read the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to work with a copywriter.
However then you discover the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more presence, attract more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, however, and they’ll prevent working with a business that does not have expert and tidy copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some experimentation, get some real data around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect customers are, what their greatest “pains” are, and where they presently live.
Particular, reliable, and consistent “power” words that harness effective, psychological and psychological triggers that assist people to buy your services and products.
Which’s exactly what Copywriting Secrets, a essential and effective book for anyone who wishes to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to motivating individuals to buy. When you require to sell anything online, it’s also a clear acknowledgement of just how crucial material marketing has actually become.
Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to provide access to your offer as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a client from being unaware about how to fix a problem to completely gung-ho about your service.
In my experience, copywriting is easier: It’s like being someone’s best buddy and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Using words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to alter, take action, or merely make a different choice.
And after that, you’re their best friend. You use them an option that really works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
With many services, deals, items, chances, and services, the only possible method for your potential customers and readers to trust you, buy from you, and stay loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose great copy.”.
Except that each time you attempt, your words stop working to convince anyone to buy– except possibly your mama and a couple of loyal good friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in specific structures.
Does this sound familiar?
If not, checked out that quote again.
Think about another principle in marketing that depends on strategic positioning, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a natural and smooth way, your prospects will not even recognize they’re being encouraged.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or location of know-how lies in helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He commits numerous hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online considering that he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple deals for his own products and those of others using sales letters that have created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can save you a huge amount of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They might appear similar because Jim Edwards dealt with both– however that ought to simply demonstrate how powerful his ability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to convincing people– and, often, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words should elicit very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince customers to purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers use to explain what they wish to purchase (page 104).
8 particular locations online that will show you the precise triggers inspiring your prospective clients and getting them to spend their cash. You can utilize this to position your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer amount of info Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves hints. This section exposes formulas and templates for ads, emails, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase faster. And the best way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of proven techniques for improving your emails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a special pledge. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re prepared to get even more thorough with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single technique in Copywriting Secrets.
What I understand for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?