Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headlines.
Visitors to your site just checked out 20% of the content you write.
People just check out the very first 2 words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you must hire a copywriter.
However then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more presence, draw in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, though, and they’ll avoid working with a business that doesn’t have professional and clean copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only find out what works after they go through some experimentation, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they do not understand what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.
Particular, trusted, and consistent “power” words that harness powerful, psychological and psychological triggers that direct people to purchase your services and products.
Which’s precisely what Copywriting Secrets, a effective and essential book for anybody who wishes to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to encouraging individuals to purchase. It’s likewise a clear recognition of just how essential content marketing has ended up being when you need to sell anything online.
Many people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
But copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to provide access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to fix an issue to totally gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.
Utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they require to alter, act, or just make a various decision.
And after that, you’re their buddy. You offer them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality results in open their wallets and purchase. However the fact is that copywriting has to do with trading something much more important.
Something that’s nearly a limited resource.
With so many solutions, offers, services, products, and opportunities, the only possible way for your readers and prospects to trust you, buy from you, and remain loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous belonged to copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose excellent copy.”.
Other than that every time you try, your words stop working to convince anyone to buy– other than maybe your mom and a few devoted pals.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote again.
Consider another idea in marketing that relies on tactical positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a natural and smooth method, your prospects won’t even realize they’re being persuaded.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of knowledge lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has been running online considering that he first began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the best man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can conserve you a massive amount of time. It’s the perfect option to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Because Jim Edwards worked on both– however that should simply show how effective his ability as a copy developer really is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to convincing people– and, typically, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Your words must generate really strong emotions from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage customers to purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers use to describe what they want to purchase (page 104).
8 specific locations online that will show you the exact triggers encouraging your possible clients and getting them to spend their money. You can use this to place your own product, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not just that terrific copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “built” using solutions– and these work no matter what you sell. This area exposes formulas and templates for sales, ads, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize information to direct your choices.
However you can likewise utilize the feedback to plug into a few tested methods for improving your advertisements, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct guarantee. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re prepared to get even more thorough with learning copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?