Clickfunnels Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headings.

Visitors to your website only checked out 20% of the material you write.

Individuals only read the very first two words on a line– typically, they miss the third word.

It’s numbers like this that make you think you must work with a copywriter.

However then you discover the expenses of hiring a copywriter to get more clicks:

Clickfunnels Russell Brunson

Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more exposure, draw in more leads, make more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).

75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll prevent doing business with a company that does not have clean and professional copy.

Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter knows what works. They just discover what works after they go through some trial and error, gain some genuine data around where clients are leaving and where they’re spending the most time, and improve the copy based on the outcomes.

If they don’t know what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect clients are, what their biggest “discomforts” are, and where they currently live.

Specific, trustworthy, and constant “power” words that harness effective, emotional and mental triggers that direct people to buy your services and products.

Which’s precisely what Copywriting Secrets, a powerful and basic book for anyone who wants to generate income utilizing advertisements, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

It’s a testament to the power of words when it concerns motivating individuals to buy. It’s likewise a clear recognition of simply how essential content marketing has actually become when you need to offer anything online.

Most people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.

But copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.

That indicates you value your potential customers’ time and you wish to provide access to your offer as clearly and strategically as possible.

Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a customer from being uninformed about how to solve an issue to completely gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.

Think about it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start off describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.

Utilizing words, you continue to poke them all over it injures. Gradually, they remember why they require to change, take action, or just make a different decision.

And then, you’re their friend. You offer them a service that in fact works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they desire is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.

Something that’s practically a scarce resource.

And that’s attention.

With so many options, deals, items, opportunities, and services, the only possible way for your prospects and readers to trust you, purchase from you, and stay faithful to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

Many copywriting books try to teach you how to “compose great copy.”.

Except that every time you try, your words fail to persuade anybody to buy– other than maybe your mama and a few devoted pals.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your person to live and come in.”.

Does this noise familiar?

If not, read that quote again.

Think about another principle in marketing that relies on tactical positioning, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a seamless and natural method, your prospects will not even recognize they’re being encouraged.

Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he knows his lane or area of competence depends on helping business owners make profits from funnel structure.

Clickfunnels Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct action marketing firm.

He commits hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.

He’s a very popular author who has been running online since he first began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released multiple offers for his own products and those of others using sales letters that have created him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Best of all, he used his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the right man to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can save you an enormous amount of time. It’s the best alternative to developing or keeping an internal copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

They might seem comparable since Jim Edwards worked on both– but that should just demonstrate how powerful his ability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, tweak, and ideal conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “tricks” to convincing individuals– and, typically, you need to utilize a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Clickfunnels Russell Brunson

These insights and secrets collaborate so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.

The “Love me. Hate me. There’s no cash in the middle!” method. Your words need to generate extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage customers to purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words clients use to describe what they want to buy (page 104).

8 specific places online that will show you the precise triggers motivating your prospective clients and getting them to spend their money. You can utilize this to place your own item, service, coaching, software (page 69-71).

How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of frustrating reading about the large quantity of info Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that great copywriting leaves clues. This area reveals formulas and design templates for e-mails, sales, and advertisements letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through advertisements, emails, and sales letters? And the best way to do that through copywriting is to utilize four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.

You can likewise use the feedback to plug into a few tested approaches for improving your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim also makes you an unique pledge. If you do not like it, you can ask for a refund and you don’t have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will inspire your audience, no matter what you sell.

sales story secrets.

This is the book you want in your corner when you’re ready to get even more thorough with discovering copywriting secrets for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.

What I know for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.