Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your website just checked out 20% of the material you write.
People just read the first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you believe you ought to work with a copywriter.
Then you discover about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more presence, attract more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll avoid doing business with a company that does not have expert and tidy copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They just find out what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal clients are, what their greatest “pains” are, and where they currently live.
Specific, dependable, and constant “power” words that harness powerful, mental and emotional triggers that direct people to purchase your products and services.
And that’s exactly what Copywriting Secrets, a basic and effective book for anybody who wishes to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns encouraging individuals to buy. When you require to sell anything online, it’s also a clear recognition of just how crucial material marketing has actually become.
Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you wish to provide access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting tricks comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to absolutely gung-ho about your option.
In my experience, copywriting is simpler: It’s like being someone’s finest buddy and their worst opponent all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to alter, act, or just make a different decision.
And then, you’re their friend. You use them a solution that in fact works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
With so many solutions, deals, services, items, and opportunities, the only possible method for your prospects and readers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “write great copy.”.
Other than that every time you attempt, your words fail to persuade anybody to buy– other than possibly your mama and a few faithful pals.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Think of another principle in marketing that relies on strategic positioning, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and smooth way, your potential customers will not even recognize they’re being persuaded.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he knows his lane or location of know-how depends on assisting business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He dedicates hundreds of hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online because he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several offers for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the best guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can conserve you a huge quantity of time. It’s the perfect alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– but that need to just show how powerful his ability as a copy creator truly is, they may seem similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing individuals– and, often, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” technique. Your words ought to elicit extremely strong feelings from people and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince clients to make a purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers utilize to describe what they wish to buy (page 104).
8 specific places online that will show you the specific triggers motivating your possible consumers and getting them to invest their money. You can utilize this to position your own product, service, training, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of info Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves clues. This area reveals formulas and templates for sales, advertisements, and emails letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and emails letters? And the finest way to do that through copywriting is to use 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly determining the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
But you can also use the feedback to plug into a few proven methods for enhancing your sales, e-mails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct guarantee. If you do not like it, you can ask for a refund and you don’t have to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you desire in your corner when you’re ready to get back at more thorough with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?