Bryan Dulaney Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just read headings.

Visitors to your site just read 20% of the content you write.

People only check out the first two words on a line– normally, they miss the third word.

It’s numbers like this that make you believe you ought to employ a copywriter.

But then you find out about the costs of working with a copywriter to get more clicks:

Bryan Dulaney Russell Brunson

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually require to make sales is excellent sales copy” (lies).

75% of visitors to a site take note of the overall quality of the copy, though, and they’ll avoid working with a company that does not have professional and clean copy.

Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter understands what works. They only find out what works after they go through some experimentation, gain some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the outcomes.

If they do not know what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect consumers are, what their greatest “pains” are, and where they currently live.

Particular, trustworthy, and constant “power” words that harness effective, mental and emotional triggers that assist individuals to purchase your products and services.

Which’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

It’s a testimony to the power of words when it comes to motivating individuals to buy. It’s also a clear acknowledgement of simply how important material marketing has ended up being when you require to sell anything online.

Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting details to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you want to give them access to your deal as plainly and tactically as possible.

Now, the “technique” part of copywriting tricks comes from understanding which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to fix an issue to totally gung-ho about your option.

In my experience, copywriting is simpler: It’s like being somebody’s finest buddy and their worst enemy all on one page.

Consider it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you begin describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a very undesirable mirror.

Utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to alter, do something about it, or merely make a different choice.

And then, you’re their best friend. You use them an option that really works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they desire is for quality results in open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.

Something that’s almost a scarce resource.

Which’s attention.

With numerous options, offers, products, chances, and services, the only possible method for your readers and prospects to trust you, purchase from you, and stay faithful to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everyone can use a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

Most copywriting books try to teach you how to “write excellent copy.”.

Other than that whenever you try, your words stop working to persuade anyone to purchase– other than possibly your mommy and a couple of devoted buddies.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.

Does this sound familiar?

If not, read that quote again.

Think about another concept in marketing that depends on strategic positioning, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a seamless and natural method, your prospects will not even recognize they’re being convinced.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he understands his lane or area of know-how depends on helping business owners make benefit from funnel building.

Bryan Dulaney Russell Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct response marketing firm.

He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online because he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced multiple offers for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Best of all, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the best man to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your deal to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

And that can save you a massive quantity of time. It’s the perfect alternative to developing or keeping an in-house copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

They may appear comparable due to the fact that Jim Edwards dealt with both– but that need to simply demonstrate how powerful his capability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will give you everything you need to personalize, tweak, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “tricks” to persuading people– and, frequently, you have to use a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Bryan Dulaney Russell Brunson

These secrets and insights work together so you can utilize the formulas to build persuasion in time. Some examples in the book include:.

The “Love me. Your words need to elicit very strong emotions from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage clients to make a purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words consumers utilize to describe what they want to buy (page 104).

8 particular places online that will show you the exact triggers encouraging your prospective clients and getting them to invest their money. You can utilize this to position your own product, service, training, software (page 69-71).

How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of frustrating reading about the sheer quantity of info Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that fantastic copywriting leaves hints. This section exposes formulas and design templates for e-mails, sales, and advertisements letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through e-mails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while secretly determining the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use information to assist your decisions.

You can likewise use the feedback to plug into a couple of proven approaches for improving your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim likewise makes you a special pledge. If you do not like it, you can request a refund and you do not have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will inspire your audience, no matter what you sell.

sales story tricks.

This is the book you want on your side when you’re all set to get even more extensive with finding out copywriting tricks for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single method in Copywriting Secrets.

What I understand for sure, however, is that each time I sit down to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.