Brunson Russell

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headings.

Visitors to your site only read 20% of the content you compose.

People only check out the first 2 words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you think you should employ a copywriter.

However then you learn about the costs of hiring a copywriter to get more clicks:

Brunson Russell

Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly require to make sales is terrific sales copy” (lies).

75% of visitors to a website focus on the total quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have clean and expert copy.

Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They just find out what works after they go through some experimentation, gain some real data around where consumers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.

So if they don’t know what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect clients are, what their greatest “discomforts” are, and where they presently live.

Specific, trustworthy, and consistent “power” words that harness powerful, psychological and emotional triggers that direct individuals to buy your product or services.

Which’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wants to earn money using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring individuals to buy, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of simply how essential material marketing has actually ended up being when you require to sell anything online.

The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.

That indicates you worth your potential customers’ time and you wish to provide access to your offer as plainly and strategically as possible.

Now, the “method” part of copywriting secrets originates from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to resolve a problem to totally gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.

Utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to change, act, or simply make a various decision.

And after that, you’re their friend. You use them a service that in fact works, without being aggressive, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they desire is for quality results in open their wallets and buy. However the fact is that copywriting is about trading something much more important.

Something that’s almost a limited resource.

Which’s attention.

With many solutions, deals, chances, services, and items, the only possible way for your potential customers and readers to trust you, purchase from you, and stay devoted to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everyone can utilize a trusted way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “compose excellent copy.”.

Except that every time you try, your words stop working to encourage anybody to buy– except possibly your mommy and a few faithful good friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in certain structures.

Does this sound familiar?

If not, checked out that quote once again.

Think of another principle in marketing that relies on strategic positioning, foundation, and the rational, stepwise journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a smooth and natural way, your prospects won’t even recognize they’re being persuaded.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he knows his lane or area of proficiency lies in assisting entrepreneurs make benefit from funnel structure.

Brunson Russell

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.

He’s the founder and owner of a direct reaction marketing firm.

He commits hundreds of hours every year to training individually business owners in the Funnel Scripts community.

He’s a very popular author who has actually been running online because he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced multiple deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the right guy to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your offer to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

Which can save you a huge quantity of time. It’s the ideal option to keeping an in-house copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– but that need to just show how powerful his ability as a copy developer truly is, they might appear comparable.

The Copywriting Secrets book, on the other hand, will give you everything you need to customize, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to convincing individuals– and, often, you need to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Brunson Russell

These secrets and insights interact so you can utilize the formulas to develop persuasion over time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no money in the center!” method. Your words should elicit extremely strong feelings from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly persuade clients to buy decision, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words consumers use to explain what they wish to purchase (page 104).

8 specific locations online that will show you the precise triggers encouraging your possible customers and getting them to invest their cash. You can use this to position your own item, service, training, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of frustrating reading about the large quantity of details Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not just that terrific copywriting leaves clues. It’s that great copy can always be plugged in and “developed” utilizing solutions– and these work no matter what you sell. This section reveals formulas and templates for emails, advertisements, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, ads, and emails letters? And the finest way to do that through copywriting is to use 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can use data to assist your decisions.

You can likewise use the feedback to plug into a couple of proven methods for enhancing your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim likewise makes you a distinct pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you sell.

sales story tricks.

This is the book you desire on your side when you’re ready to get even more thorough with finding out copywriting secrets for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.

What I know for sure, however, is that every time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I become a master copywriter. What about you?

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