Brian Dulaney Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headings.

Visitors to your website only checked out 20% of the material you compose.

Individuals only check out the first two words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you believe you must employ a copywriter.

However then you learn about the costs of working with a copywriter to get more clicks:

Brian Dulaney Russell Brunson

Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, get more presence, draw in more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have expert and clean copy.

Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter understands what works. They just learn what works after they go through some experimentation, acquire some real information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.

If they do not know what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy formulas that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.

An exact understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.

Particular, reputable, and consistent “power” words that harness effective, emotional and psychological triggers that assist individuals to buy your services and products.

And that’s exactly what Copywriting Secrets, a effective and essential book for anyone who wishes to make money utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating individuals to purchase, it’s a testament to the power of words. It’s also a clear acknowledgement of simply how crucial content marketing has ended up being when you require to offer anything online.

Most people hear “copywriting” and they think they’re talking to someone who practices copyright law.

But copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.

That implies you worth your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.

Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to resolve a problem to totally gung-ho about your option.

In my experience, copywriting is simpler: It’s like being someone’s finest good friend and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.

Then, using words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to change, do something about it, or simply make a different choice.

And then, you’re their best friend. You provide them an option that actually works, without being aggressive, scammy, or salesy.

Now, numerous business owners will tell you that what they desire is for quality causes open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.

Something that’s practically a limited resource.

Which’s attention.

With so many services, offers, services, products, and chances, the only possible way for your readers and prospects to trust you, purchase from you, and remain faithful to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can use a reputable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking gorgeous was part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “write terrific copy.”.

Except that each time you attempt, your words fail to encourage anyone to purchase– except maybe your mommy and a couple of devoted pals.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in particular structures.

Does this sound familiar?

If not, read that quote once again.

Think about another idea in marketing that relies on strategic placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to act in such a smooth and natural method, your potential customers won’t even realize they’re being encouraged.

Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he knows his lane or area of know-how depends on helping business owners make benefit from funnel building.

Brian Dulaney Russell Brunson

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct reaction marketing firm.

He dedicates numerous hours every year to training individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has been operating online because he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several offers for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting skills to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the right man to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

Which can conserve you a huge quantity of time. It’s the perfect option to keeping an internal copywriter or creating copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They may appear comparable because Jim Edwards dealt with both– but that should just demonstrate how effective his capability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will offer you everything you require to tailor, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “secrets” to convincing individuals– and, frequently, you have to use a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Brian Dulaney Russell Brunson

These secrets and insights interact so you can utilize the formulas to develop persuasion gradually. Some examples in the book include:.

The “Love me. Hate me. There’s no money in the middle!” technique. Your words should generate extremely strong emotions from individuals and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage customers to make a purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).

8 particular places online that will show you the specific triggers motivating your prospective customers and getting them to spend their money. You can use this to position your own product, service, coaching, software application (page 69-71).

How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer amount of info Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you ought to anticipate in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the roadway. It’s not simply that great copywriting leaves clues. It’s that great copy can constantly be plugged in and “built” utilizing solutions– and these work no matter what you sell. This section reveals solutions and design templates for e-mails, sales, and advertisements letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, emails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to utilize 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use information to guide your choices.

But you can also utilize the feedback to plug into a few tested techniques for improving your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you a distinct guarantee. If you do not like it, you can ask for a refund and you don’t need to send the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will inspire your audience, no matter what you offer.

sales story tricks.

This is the book you want in your corner when you’re ready to get even more extensive with discovering copywriting tricks for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.

What I understand for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.