Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your website only read 20% of the material you compose.
Individuals only check out the very first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you must hire a copywriter.
But then you learn more about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, acquire more presence, draw in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, however, and they’ll avoid working with a company that does not have expert and clean copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They only find out what works after they go through some experimentation, get some genuine information around where clients are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.
If they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Particular, dependable, and constant “power” words that harness powerful, emotional and psychological triggers that assist individuals to buy your services and items.
And that’s precisely what Copywriting Secrets, a fundamental and effective book for anyone who wishes to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it comes to motivating people to buy. When you need to sell anything online, it’s also a clear recognition of just how essential material marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That means you worth your prospects’ time and you want to give them access to your offer as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to resolve an issue to totally gung-ho about your option.
In my experience, copywriting is simpler: It’s like being someone’s best good friend and their worst opponent all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they remember why they need to alter, act, or simply make a different decision.
And then, you’re their best friend. You offer them a service that in fact works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s practically a limited resource.
And that’s attention.
With so many options, offers, services, products, and opportunities, the only possible way for your prospects and readers to trust you, purchase from you, and stay devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write excellent copy.”.
Except that whenever you try, your words fail to convince anyone to buy– except maybe your mother and a couple of loyal friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, read that quote again.
Think about another idea in marketing that depends on strategic placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a natural and seamless method, your prospects will not even realize they’re being encouraged.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he knows his lane or location of competence lies in assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct action marketing company.
He dedicates numerous hours every year to training individually company owner in the Funnel Scripts community.
He’s a best-selling author who has been operating online considering that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous deals for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the right guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can conserve you a massive quantity of time. It’s the best option to keeping an internal copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Because Jim Edwards worked on both– but that need to simply demonstrate how powerful his ability as a copy creator really is, they might seem similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading individuals– and, often, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” method. Your words must elicit very strong emotions from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage customers to make a purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers utilize to describe what they wish to buy (page 104).
8 specific places online that will show you the precise triggers motivating your prospective clients and getting them to invest their cash. You can use this to place your own product, service, coaching, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that great copywriting leaves ideas. It’s that excellent copy can always be plugged in and “developed” using formulas– and these work no matter what you offer. This section reveals formulas and design templates for advertisements, e-mails, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, advertisements, and e-mails letters? And the finest method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly determining the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
But you can also utilize the feedback to plug into a couple of tested methods for improving your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a special pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more extensive with learning copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?