Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headings.
Visitors to your site only checked out 20% of the content you write.
Individuals just check out the first two words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you believe you ought to hire a copywriter.
Then you discover about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more visibility, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, though, and they’ll avoid doing business with a company that does not have tidy and expert copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They only find out what works after they go through some trial and error, acquire some real data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
If they don’t know what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal customers are, what their greatest “discomforts” are, and where they currently live.
Particular, trusted, and consistent “power” words that harness effective, mental and emotional triggers that guide people to purchase your services and products.
Which’s precisely what Copywriting Secrets, a powerful and basic book for anybody who wishes to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging people to purchase, it’s a testament to the power of words. It’s also a clear acknowledgement of just how crucial material marketing has become when you need to sell anything online.
The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting secrets originates from understanding which buttons to press when you’re composing ad copy or how to inform a sales story that guides a consumer from being unaware about how to fix a problem to absolutely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.
Then, using words, you continue to poke them all over it hurts. Gradually, they remember why they require to alter, take action, or merely make a various choice.
And after that, you’re their buddy. You provide them a solution that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they desire is for quality causes open their wallets and purchase. However the truth is that copywriting has to do with trading something even more valuable.
Something that’s almost a limited resource.
With so many solutions, offers, products, services, and chances, the only possible method for your potential customers and readers to trust you, buy from you, and remain devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write terrific copy.”.
Except that whenever you try, your words fail to persuade anyone to buy– except maybe your mommy and a couple of devoted good friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, checked out that quote again.
Think about another concept in marketing that relies on tactical positioning, foundation, and the rational, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a natural and seamless method, your potential customers won’t even understand they’re being convinced.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of competence depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He devotes hundreds of hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online considering that he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple offers for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you an enormous amount of time. It’s the perfect option to producing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They might appear similar because Jim Edwards worked on both– however that must just demonstrate how powerful his capability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to personalize, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to persuading individuals– and, typically, you need to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words must elicit extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage customers to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients utilize to describe what they wish to buy (page 104).
8 specific places online that will show you the exact triggers motivating your prospective clients and getting them to spend their cash. You can utilize this to place your own item, service, training, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of details Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that excellent copywriting leaves ideas. It’s that fantastic copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This area exposes formulas and design templates for advertisements, emails, and sales letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, sales, and ads letters? And the best method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can use data to guide your choices.
However you can also use the feedback to plug into a few proven methods for enhancing your sales, emails, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you an unique promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original deal. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you desire in your corner when you’re ready to get even more extensive with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?