Brandon Rushard Marketer Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just read headings.

Visitors to your site just read 20% of the material you write.

People just check out the very first two words on a line– normally, they miss out on the third word.

It’s numbers like this that make you believe you must hire a copywriter.

However then you find out about the costs of hiring a copywriter to get more clicks:

Brandon Rushard Marketer Russell Brunson

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more exposure, bring in more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really require to make sales is great sales copy” (lies).

75% of visitors to a website take note of the general quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have tidy and professional copy.

Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter knows what works. They only learn what works after they go through some trial and error, get some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.

If they do not know what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your perfect consumers are, what their greatest “pains” are, and where they presently live.

Specific, reliable, and constant “power” words that harness powerful, emotional and mental triggers that assist people to buy your services and items.

And that’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring individuals to buy, it’s a testimony to the power of words. When you require to offer anything online, it’s also a clear recognition of just how essential material marketing has ended up being.

The majority of people hear “copywriting” and they think they’re talking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.

That indicates you value your potential customers’ time and you wish to give them access to your offer as plainly and tactically as possible.

Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to solve an issue to totally gung-ho about your service.

In my experience, copywriting is easier: It’s like being somebody’s best buddy and their worst opponent all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.

Then, using words, you continue to poke them all over it hurts. Slowly, they remember why they need to change, do something about it, or just make a various choice.

And then, you’re their buddy. You offer them a solution that really works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality causes open their wallets and buy. The reality is that copywriting is about trading something far more valuable.

Something that’s nearly a limited resource.

Which’s attention.

With many services, offers, opportunities, products, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everyone can use a trustworthy method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous was part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “write excellent copy.”.

Except that each time you try, your words fail to encourage anybody to purchase– other than maybe your mama and a few loyal good friends.

However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your individual to come and live in.”.

Does this sound familiar?

If not, checked out that quote once again.

Think about another concept in marketing that depends on tactical positioning, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a smooth and natural method, your prospects won’t even realize they’re being encouraged.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he understands his lane or area of proficiency depends on assisting entrepreneurs make make money from funnel structure.

Brandon Rushard Marketer Russell Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct response marketing firm.

He devotes numerous hours every year to training individually company owner in the Funnel Scripts community.

He’s a very popular author who has been running online considering that he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced several offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Best of all, he used his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the best person to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you an enormous quantity of time. It’s the best option to developing or keeping an in-house copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

They may seem comparable due to the fact that Jim Edwards worked on both– but that should just show how effective his ability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, tweak, and ideal conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to convincing people– and, frequently, you need to use a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Brandon Rushard Marketer Russell Brunson

These tricks and insights interact so you can use the formulas to develop persuasion over time. Some examples in the book consist of:.

The “Love me. Your words need to generate really strong feelings from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly convince consumers to buy choice, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words customers use to explain what they want to purchase (page 104).

8 particular locations online that will show you the precise triggers inspiring your prospective customers and getting them to invest their money. You can utilize this to position your own item, service, coaching, software (page 69-71).

How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of information Jim Edwards crams in a simple book.

I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not simply that fantastic copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you sell. This section reveals solutions and templates for sales, emails, and ads letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through sales, advertisements, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to utilize four fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use data to direct your decisions.

However you can also use the feedback to plug into a couple of proven techniques for improving your sales, emails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you a special promise. If you do not like it, you can request a refund and you don’t have to send the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you offer.

sales story tricks.

This is the book you desire in your corner when you’re prepared to get even more extensive with learning copywriting tricks for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.

What I understand for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.