Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headings.
Visitors to your site just read 20% of the material you write.
People only read the very first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you need to hire a copywriter.
However then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, get more presence, bring in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have tidy and professional copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They just learn what works after they go through some trial and error, acquire some genuine information around where clients are leaving and where they’re spending the most time, and improve the copy based on the results.
So if they don’t know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect consumers are, what their biggest “pains” are, and where they presently live.
Particular, dependable, and constant “power” words that harness effective, psychological and emotional triggers that guide individuals to purchase your services and products.
Which’s exactly what Copywriting Secrets, a powerful and essential book for anybody who wants to earn money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns inspiring individuals to buy. It’s also a clear acknowledgement of just how essential content marketing has ended up being when you need to offer anything online.
Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That means you value your potential customers’ time and you wish to give them access to your offer as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks comes from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to solve a problem to absolutely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to alter, do something about it, or merely make a different choice.
And then, you’re their buddy. You use them an option that in fact works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality results in open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
And that’s attention.
With many solutions, deals, items, services, and opportunities, the only possible method for your prospects and readers to trust you, purchase from you, and remain faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that every time you attempt, your words stop working to encourage anybody to buy– other than maybe your mommy and a couple of devoted buddies.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Consider another concept in marketing that depends on tactical placement, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a seamless and natural method, your potential customers won’t even realize they’re being encouraged.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of know-how lies in helping entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He devotes numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a very popular author who has been operating online given that he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple deals for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the best guy to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the perfect alternative to developing or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that ought to simply show how powerful his capability as a copy creator truly is, they might seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to convincing people– and, often, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the center!” technique. Your words need to elicit very strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade consumers to buy decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers utilize to explain what they want to purchase (page 104).
8 specific places online that will reveal you the specific triggers encouraging your possible clients and getting them to spend their cash. You can use this to place your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of details Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves clues. This section exposes formulas and templates for sales, advertisements, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
But you can likewise use the feedback to plug into a few proven methods for enhancing your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a special pledge. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re ready to get even more in-depth with discovering copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?