Bob Bly Copywriting Book

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals just check out headings.

Visitors to your website only checked out 20% of the content you write.

Individuals only check out the very first 2 words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you think you need to employ a copywriter.

However then you learn about the costs of hiring a copywriter to get more clicks:

Bob Bly Copywriting Book

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more presence, attract more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually require to make sales is great sales copy” (lies).

75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll avoid doing business with a company that does not have clean and expert copy.

Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter knows what works. They only discover what works after they go through some trial and error, get some genuine data around where clients are leaving and where they’re spending the most time, and improve the copy based on the results.

So if they do not know what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal consumers are, what their biggest “pains” are, and where they presently live.

Particular, dependable, and consistent “power” words that harness powerful, psychological and psychological triggers that assist people to buy your services and products.

Which’s precisely what Copywriting Secrets, a powerful and basic book for anybody who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.

When it comes to motivating individuals to buy, it’s a testimony to the power of words. It’s likewise a clear recognition of just how crucial content marketing has ended up being when you require to offer anything online.

The majority of people hear “copywriting” and they think they’re speaking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.

That implies you value your prospects’ time and you want to give them access to your offer as plainly and tactically as possible.

Now, the “strategy” part of copywriting secrets comes from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to fix an issue to completely gung-ho about your service.

But, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst opponent all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really undesirable mirror.

Then, using words, you continue to poke them everywhere it harms. Gradually, they remember why they need to alter, act, or just make a different decision.

And then, you’re their friend. You provide them an option that actually works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.

Something that’s practically a limited resource.

And that’s attention.

With so many services, deals, items, opportunities, and services, the only possible method for your prospects and readers to trust you, buy from you, and remain loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everyone can utilize a reputable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking stunning became part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write great copy.”.

Other than that each time you attempt, your words stop working to encourage anyone to purchase– other than perhaps your mother and a few faithful pals.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures.

Does this noise familiar?

If not, checked out that quote again.

Think of another idea in marketing that relies on strategic positioning, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go together. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a seamless and natural way, your potential customers will not even recognize they’re being encouraged.

Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he knows his lane or area of proficiency depends on helping entrepreneurs make make money from funnel building.

Bob Bly Copywriting Book

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.

He’s the founder and owner of a direct reaction marketing company.

He commits hundreds of hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online considering that he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced multiple deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.

Most importantly, he used his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the ideal guy to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

Which can save you a huge quantity of time. It’s the ideal alternative to developing or keeping an in-house copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

They may appear comparable due to the fact that Jim Edwards worked on both– but that must just show how effective his ability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will give you whatever you need to personalize, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “tricks” to convincing individuals– and, often, you have to utilize a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Bob Bly Copywriting Book

These secrets and insights interact so you can utilize the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Hate me. There’s no money in the middle!” strategy. Your words ought to elicit very strong emotions from people and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately encourage customers to buy choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words customers use to explain what they want to buy (page 104).

8 particular places online that will show you the specific triggers motivating your possible consumers and getting them to spend their cash. You can use this to position your own item, service, coaching, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the sheer amount of info Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you must expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not just that fantastic copywriting leaves ideas. It’s that great copy can constantly be plugged in and “built” utilizing formulas– and these work no matter what you offer. This area exposes formulas and templates for sales, advertisements, and emails letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through emails, ads, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy much faster. And the very best method to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately determining the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize information to guide your decisions.

But you can also utilize the feedback to plug into a few tested techniques for improving your sales, e-mails, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim also makes you a distinct guarantee. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original deal. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you sell.

sales story secrets.

This is the book you want in your corner when you’re all set to get even more extensive with learning copywriting secrets for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.

What I understand for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

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