Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your website just checked out 20% of the content you compose.
People just check out the very first 2 words on a line– normally, they miss the third word.
It’s numbers like this that make you believe you must hire a copywriter.
However then you learn more about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more visibility, bring in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll prevent doing business with a company that does not have professional and clean copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They just learn what works after they go through some experimentation, gain some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based on the results.
So if they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal consumers are, what their biggest “pains” are, and where they currently live.
Specific, trustworthy, and constant “power” words that harness effective, mental and psychological triggers that assist people to buy your products and services.
Which’s exactly what Copywriting Secrets, a powerful and essential book for anyone who wishes to earn money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
When it comes to motivating individuals to buy, it’s a testament to the power of words. When you need to sell anything online, it’s likewise a clear recognition of simply how important material marketing has actually ended up being.
The majority of people hear “copywriting” and they think they’re talking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting tricks comes from understanding which buttons to push when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to solve a problem to completely gung-ho about your service.
In my experience, copywriting is easier: It’s like being someone’s best good friend and their worst opponent all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.
Using words, you continue to poke them all over it harms. Gradually, they remember why they require to alter, take action, or merely make a different decision.
And then, you’re their best friend. You offer them a service that actually works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.
Something that’s practically a scarce resource.
And that’s attention.
With many solutions, deals, chances, products, and services, the only possible way for your readers and potential customers to trust you, buy from you, and remain loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely belonged to copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that each time you try, your words fail to encourage anybody to buy– other than possibly your mommy and a few devoted buddies.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Consider another idea in marketing that relies on strategic positioning, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a smooth and natural method, your potential customers won’t even realize they’re being persuaded.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of knowledge depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He commits hundreds of hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been running online since he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous offers for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you a massive quantity of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They may seem similar because Jim Edwards dealt with both– however that need to simply demonstrate how effective his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading individuals– and, often, you have to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights interact so you can utilize the formulas to construct persuasion with time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the middle!” method. Your words ought to generate really strong feelings from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage clients to purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers use to explain what they wish to purchase (page 104).
8 particular locations online that will show you the precise triggers encouraging your prospective customers and getting them to invest their cash. You can use this to place your own product, service, training, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that terrific copywriting leaves clues. It’s that fantastic copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This area exposes formulas and templates for sales, e-mails, and advertisements letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase much faster. And the very best way to do that through copywriting is to use four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately finding out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can utilize information to direct your choices.
However you can likewise use the feedback to plug into a few proven approaches for improving your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you an unique pledge. If you do not like it, you can request a refund and you do not need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more thorough with learning copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single method in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?