Anthony Morrison Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just read headings.

Visitors to your website just read 20% of the material you write.

Individuals only check out the very first two words on a line– usually, they miss the third word.

It’s numbers like this that make you believe you ought to work with a copywriter.

Then you discover about the expenses of employing a copywriter to get more clicks:

Anthony Morrison Russell Brunson

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, get more presence, attract more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).

75% of visitors to a website take note of the general quality of the copy, though, and they’ll avoid working with a company that does not have clean and professional copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter knows what works. They just learn what works after they go through some trial and error, acquire some real information around where consumers are leaving and where they’re investing the most time, and improve the copy based on the results.

So if they don’t know what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect clients are, what their greatest “pains” are, and where they presently live.

Specific, trusted, and constant “power” words that harness powerful, emotional and mental triggers that guide people to buy your products and services.

Which’s exactly what Copywriting Secrets, a basic and powerful book for anyone who wants to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can use Copywriting Secrets.

It’s a testament to the power of words when it pertains to encouraging individuals to buy. It’s likewise a clear recognition of simply how essential content marketing has become when you need to offer anything online.

The majority of people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you wish to give them access to your deal as plainly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from knowing which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being uninformed about how to fix an issue to completely gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.

Then, utilizing words, you continue to poke them all over it harms. Gradually, they remember why they need to change, take action, or simply make a various decision.

And then, you’re their friend. You provide them an option that actually works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will inform you that what they want is for quality results in open their wallets and purchase. But the reality is that copywriting has to do with trading something much more valuable.

Something that’s practically a scarce resource.

And that’s attention.

With numerous solutions, deals, opportunities, services, and products, the only possible method for your readers and prospects to trust you, buy from you, and stay devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everybody can use a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking lovely became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “write excellent copy.”.

Except that every time you try, your words stop working to convince anyone to purchase– except maybe your mama and a few faithful buddies.

However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in specific structures.

Does this noise familiar?

If not, read that quote once again.

Consider another concept in marketing that relies on tactical positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to act in such a natural and smooth method, your potential customers will not even realize they’re being persuaded.

Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he knows his lane or area of proficiency depends on helping entrepreneurs make make money from funnel structure.

Anthony Morrison Russell Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.

He’s the creator and owner of a direct reaction marketing company.

He commits numerous hours every year to coaching individually company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online since he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several deals for his own items and those of others using sales letters that have created him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Best of all, he used his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the ideal person to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can conserve you an enormous quantity of time. It’s the best alternative to keeping an in-house copywriter or creating copy from scratch.

A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

They may seem similar due to the fact that Jim Edwards dealt with both– however that need to simply show how powerful his capability as a copy creator genuinely is.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “tricks” to persuading individuals– and, frequently, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Anthony Morrison Russell Brunson

These insights and tricks work together so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.

The “Love me. Your words should elicit extremely strong emotions from people and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly persuade consumers to make a purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words consumers use to describe what they want to buy (page 104).

8 particular places online that will reveal you the precise triggers encouraging your possible consumers and getting them to spend their money. You can use this to place your own product, service, training, software application (page 69-71).

How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of frustrating reading about the sheer amount of information Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you should anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that excellent copywriting leaves ideas. This area exposes formulas and templates for advertisements, e-mails, and sales letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through advertisements, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase faster. And the best way to do that through copywriting is to utilize four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use data to assist your decisions.

You can also use the feedback to plug into a few proven techniques for improving your sales, ads, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Nevertheless, Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will encourage your audience, no matter what you sell.

sales story secrets.

This is the book you want on your side when you’re all set to get back at more thorough with finding out copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.

What I understand for sure, however, is that every time I sit down to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

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