Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your website only read 20% of the material you compose.
Individuals just check out the first two words on a line– typically, they miss out on the third word.
It’s numbers like this that make you believe you must hire a copywriter.
However then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more visibility, draw in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have expert and clean copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They just learn what works after they go through some experimentation, acquire some genuine data around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.
So if they do not understand what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Specific, reputable, and constant “power” words that harness effective, emotional and psychological triggers that guide individuals to purchase your services and products.
And that’s precisely what Copywriting Secrets, a powerful and basic book for anyone who wants to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
It’s a testament to the power of words when it concerns inspiring individuals to purchase. When you need to sell anything online, it’s likewise a clear acknowledgement of just how essential content marketing has ended up being.
Many people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you wish to give them access to your offer as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a client from being unaware about how to resolve a problem to completely gung-ho about your solution.
However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them all over it hurts. Slowly, they remember why they need to change, take action, or simply make a different decision.
And then, you’re their best friend. You use them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality leads to open their wallets and buy. However the reality is that copywriting has to do with trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With so many services, offers, chances, products, and services, the only possible way for your readers and prospects to trust you, purchase from you, and stay loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose great copy.”.
Other than that every time you attempt, your words stop working to encourage anyone to buy– other than perhaps your mama and a couple of devoted buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] building a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote once again.
Think about another principle in marketing that counts on strategic positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a seamless and natural way, your potential customers won’t even realize they’re being convinced.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he knows his lane or area of competence depends on helping entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He dedicates hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online given that he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple offers for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the ideal guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your offer to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you an enormous amount of time. It’s the ideal alternative to keeping an in-house copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They may seem comparable because Jim Edwards dealt with both– however that must just show how effective his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing individuals– and, often, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” technique. Your words should elicit extremely strong feelings from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage customers to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers use to explain what they wish to purchase (page 104).
8 particular places online that will show you the specific triggers inspiring your prospective clients and getting them to spend their money. You can use this to place your own item, service, coaching, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the large quantity of info Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves hints. This section reveals formulas and templates for sales, ads, and emails letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through emails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy faster. And the very best method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.
You can likewise use the feedback to plug into a couple of tested techniques for enhancing your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you an unique promise. If you don’t like it, you can request for a refund and you don’t have to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re ready to get even more in-depth with discovering copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?