9. Dotcom Secrets – Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headlines.

Visitors to your site just read 20% of the material you compose.

Individuals only read the very first 2 words on a line– usually, they miss out on the third word.

It’s numbers like this that make you believe you ought to work with a copywriter.

However then you find out about the costs of working with a copywriter to get more clicks:

9. Dotcom Secrets - Russell Brunson

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more presence, attract more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a website take notice of the total quality of the copy, though, and they’ll prevent working with a company that doesn’t have expert and clean copy.

Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter understands what works. They just discover what works after they go through some trial and error, get some genuine data around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the outcomes.

So if they do not understand what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.

Specific, dependable, and constant “power” words that harness powerful, mental and psychological triggers that assist individuals to purchase your services and items.

And that’s exactly what Copywriting Secrets, a essential and powerful book for anyone who wishes to generate income utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating people to buy, it’s a testament to the power of words. When you need to offer anything online, it’s likewise a clear recognition of simply how important material marketing has ended up being.

Many people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you want to give them access to your deal as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a client from being unaware about how to solve a problem to absolutely gung-ho about your service.

But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.

Think about it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them all over it injures. Slowly, they keep in mind why they require to change, take action, or simply make a different choice.

And after that, you’re their buddy. You use them a service that in fact works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. But the fact is that copywriting is about trading something far more important.

Something that’s nearly a limited resource.

And that’s attention.

With many options, deals, opportunities, items, and services, the only possible way for your potential customers and readers to trust you, buy from you, and remain devoted to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everybody can use a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous belonged to copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

Many copywriting books try to teach you how to “compose fantastic copy.”.

Other than that every time you attempt, your words stop working to encourage anybody to buy– except possibly your mama and a couple of loyal pals.

The book shares with you the greatest secret about copywriting (and it does not matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.

Does this sound familiar?

If not, read that quote once again.

Think about another principle in marketing that relies on tactical positioning, foundation, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a natural and smooth method, your potential customers won’t even realize they’re being convinced.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he knows his lane or area of knowledge depends on helping business owners make benefit from funnel structure.

9. Dotcom Secrets - Russell Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct response marketing firm.

He commits hundreds of hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.

He’s a best-selling author who has been running online since he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released several offers for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

So if this isn’t the best person to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can save you an enormous amount of time. It’s the best alternative to keeping an internal copywriter or creating copy from scratch.

A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

They might appear comparable due to the fact that Jim Edwards dealt with both– however that ought to just demonstrate how effective his ability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to persuading individuals– and, typically, you need to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

9. Dotcom Secrets - Russell Brunson

These insights and tricks collaborate so you can use the formulas to construct persuasion in time. Some examples in the book include:.

The “Love me. Hate me. There’s no money in the middle!” technique. Your words must generate really strong feelings from people and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade clients to make a purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words customers use to explain what they wish to buy (page 104).

8 specific locations online that will reveal you the precise triggers encouraging your possible consumers and getting them to spend their cash. You can utilize this to position your own product, service, coaching, software (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of info Jim Edwards packs in a simple book.

I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not simply that great copywriting leaves ideas. It’s that terrific copy can always be plugged in and “developed” using solutions– and these work no matter what you offer. This area exposes formulas and design templates for emails, sales, and advertisements letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through e-mails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to use four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can utilize information to direct your decisions.

However you can also utilize the feedback to plug into a few proven approaches for improving your ads, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will encourage your audience, no matter what you sell.

sales story tricks.

This is the book you desire on your side when you’re prepared to get back at more thorough with finding out copywriting secrets for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.

What I know for sure, however, is that each time I sit down to compose any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

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