Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your site only checked out 20% of the material you compose.
Individuals only read the first 2 words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
Then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more exposure, attract more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the general quality of the copy, though, and they’ll avoid working with a company that doesn’t have professional and clean copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They only discover what works after they go through some trial and error, acquire some genuine information around where clients are leaving and where they’re spending the most time, and refine the copy based on the results.
If they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal consumers are, what their greatest “pains” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness effective, mental and psychological triggers that guide people to buy your products and services.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wants to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. It’s likewise a clear recognition of just how important material marketing has become when you need to sell anything online.
The majority of people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you wish to give them access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst enemy all on one page.
Think about it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them all over it injures. Gradually, they remember why they need to alter, take action, or simply make a various choice.
And then, you’re their buddy. You offer them a service that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality results in open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
And that’s attention.
With many services, deals, services, chances, and products, the only possible method for your readers and prospects to trust you, purchase from you, and remain loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous was part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write great copy.”.
Except that every time you attempt, your words stop working to persuade anyone to buy– other than perhaps your mother and a couple of faithful friends.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote again.
Think about another concept in marketing that depends on tactical positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a smooth and natural way, your potential customers won’t even recognize they’re being encouraged.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of competence lies in helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct action marketing company.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a very popular author who has actually been running online given that he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several offers for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you a huge quantity of time. It’s the ideal option to keeping an in-house copywriter or developing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Since Jim Edwards worked on both– but that must just demonstrate how powerful his capability as a copy developer genuinely is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you require to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to convincing people– and, typically, you need to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Your words need to elicit very strong feelings from people and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade customers to buy decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers utilize to explain what they want to purchase (page 104).
8 specific locations online that will reveal you the exact triggers inspiring your prospective customers and getting them to spend their cash. You can use this to position your own product, service, training, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of info Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves hints. This area exposes solutions and templates for emails, advertisements, and sales letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can use data to direct your decisions.
You can also utilize the feedback to plug into a couple of tested methods for improving your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a special pledge. If you don’t like it, you can request a refund and you don’t need to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original offer. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more thorough with finding out copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single technique in Copywriting Secrets.
What I know for sure, however, is that every time I sit down to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?