Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headings.
Visitors to your site just read 20% of the content you write.
People only check out the very first 2 words on a line– normally, they miss the third word.
It’s numbers like this that make you believe you should employ a copywriter.
Then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more visibility, draw in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have clean and professional copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just discover what works after they go through some experimentation, get some real information around where clients are leaving and where they’re investing the most time, and improve the copy based on the outcomes.
If they do not understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “discomforts” are, and where they presently live.
Specific, reliable, and consistent “power” words that harness powerful, emotional and psychological triggers that guide people to buy your services and products.
Which’s exactly what Copywriting Secrets, a effective and essential book for anyone who wants to generate income using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to buy, it’s a testimony to the power of words. When you need to sell anything online, it’s likewise a clear recognition of simply how crucial material marketing has actually become.
Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you want to give them access to your deal as clearly and strategically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to fix an issue to absolutely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they remember why they need to alter, do something about it, or merely make a different decision.
And then, you’re their best friend. You use them a service that in fact works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they want is for quality causes open their wallets and purchase. But the fact is that copywriting has to do with trading something much more important.
Something that’s nearly a scarce resource.
And that’s attention.
With so many solutions, offers, products, services, and chances, the only possible way for your readers and prospects to trust you, buy from you, and remain loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose great copy.”.
Other than that every time you try, your words stop working to convince anybody to buy– other than possibly your mama and a few devoted buddies.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Think of another concept in marketing that depends on strategic placement, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a seamless and natural method, your prospects will not even understand they’re being encouraged.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of knowledge lies in helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online since he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the best person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you a massive amount of time. It’s the perfect option to creating or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They may appear similar because Jim Edwards dealt with both– but that ought to simply show how powerful his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading people– and, typically, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can use the formulas to develop persuasion over time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the center!” strategy. Your words must generate very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade clients to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers utilize to explain what they wish to purchase (page 104).
8 specific locations online that will reveal you the exact triggers motivating your possible clients and getting them to invest their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a simple book.
I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves clues. This area reveals formulas and templates for e-mails, advertisements, and sales letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, e-mails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
You can likewise utilize the feedback to plug into a couple of proven techniques for improving your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a special pledge. If you do not like it, you can request a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire on your side when you’re ready to get even more in-depth with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?